Young Consumers – Group

Name

Email address

Age

Date of Birth

Gender

Ethnicity

Occupation

Address

Contact Number

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When did you last take part in a market research group discussion/depth interview?

In the past 6 monthsMore than 6 months agoNever

How many group discussions have you ever attended?

1 - 34 - 6More than 6None

What subjects have you been interviewed on before?

Do you or any of your friends/relatives, work or have ever worked in any of the following trades/professions or for any companies mentioned here?

Market ResearchMarketingJournalismAdvertisingPublic RelationsHealth specialist e.g. NutritionistSports professionalFood marketFood production, distribution, sale, marketingMeat, fish or dairy industryNone of these

Marital status?

Married/CohabSingleLiving with parents

Working status?

Full timePart timeNon-workingFull time student/in education

In your household do you have any influence on any of the food items that get purchased in the main grocery shopping?

Yes, I have some influence on some of the items that get purchased in the main grocery shopYes, I have a lot of influence on some of the food items that get purchased in the main grocery shopI am not involved in the purchasing of groceries for my household

Do you purchase and consume any of the following food products?
Choose all that apply

BeefPorkLambDairy (milk, yoghurt, butter and cheeseFishChickenNone of the above

Would you consider yourself to be any of the following?

VegetarianVeganPescetarianNone of the above

As a non-Vegan, do you ever purchase and consume any products from Vegan categories (alternative milk, plant protein meat, other dairy alternatives etc.)?

YesNo

How often do you personally purchase and consume the following food products?

Beef

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Pork

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Lamb

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Fish

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Chicken

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Butter

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Cheese

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Yogurt

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Milk

5+ times per week3-4 times per week2 times per weekOnce a week fortnightOnce a monthEvery few monthsLess oftenNever

Other: Please write in

On a scale of 1 to 10, with 1 being not very important at all and 10 being very important, to what extent does your religion/faith/ethical view affect your purchasing of the following products?

Beef

Pork

Lamb

Dairy products

Can you give examples of food that you buy independently and without the guidance of your parents?