Snacking

Name

Email address

Age

Date of Birth

Gender

Ethnicity

Occupation

Address

Contact Number

Working Status

Working – full-timeWorking – part timeStudentHomemakerUnemployedRetired

Can you tell me which best describes your living arrangements?

Married/co-habiting with child(ren) living at homeMarried/co-habiting / single with no child(ren)Empty nester (children no longer living at home)

How old are your children?

Have you ever attended a market research group discussion or market research interview?

YesNo

How long ago did you attend a market research group discussion/market research interview?

In the last 12 monthsNever

Do you, yourself, or someone in your family, or any of your close friends, work in one of the following types of occupation, either now or in the past

Public RelationsAdvertisingJournalismMarketingMarket Research Grocery/supermarket stores/food retailManufacturing, distribution and sales of food productsNone of these

Where were you born & brought up?
UKNon-UK

Do you (and your family if applicable) have any of the following dietary or health issues?

Nuts allergyGluten/Wheat allergyDairy allergy or lactose intoleranceEating disorderVegan dietSeverely restricted / rejects all sugarVegetarianSeverely restrictive calorie controlled dietNone of the above

How often do you enjoy snacking?

Several times a dayOnce a dayRegularly – 3 - 4 times a weekOnce a week or moreRarely – less than once a weekI don't snack

Which of these types of snacks do you regularly consume?

CrispsNutsCheese puffsTortilla chipsPotato hoopsPopcornPretzelsPop ChipsBakedNone of the above

Which brands do you regularly buy?

Kettle ChipsHula HoopsWalkersMcCoy’sWalkers SensationsSeabrookMini CheddarsPringlesQuaversSupermarket own brand

Where do you regularly buy snacks?

SupermarketExpress storesVending machinesPetrol stationsNewsagentsCafé / work canteenOther (please specify)

Thinking about your consumption of savoury snacks, which of the following best reflects your attitude?

I eat whatever snacks I fancy without regard for how healthy or unhealthy they areI sometimes choose a snack which is better for me than standard crisps or snacks but most of the time I just choose what I fancyI often choose a snack which is better for me than standard crisps or snacksI always choose savoury snacks which are better for me rather than standard crisps or snacksI sometimes avoid eating savoury snacks altogether if I want to be healthyI often avoid eating savoury snacks altogether if I want to be healthy

Which of the 3 statements below, resonates most with you in terms of grocery shopping budget?

I am willing to pay more for good qualityI’m ready to pay slightly more for grocery items I value / believe inI am not brand loyal and will buy the lowest price on most groceries

When choosing food products, how much does brand influence you?

Brands are important to me and I’m loyal to many different onesIt is irrelevant what the brand names are, as long as the product is goodI’m influenced by brands and the message they portrayI’m not defined by the brands I buy

Please give 3 examples of brands you love. Two of the examples must come from a food category

Which of these statements do you agree with?

I look at snacks as primarily ‘fuel’ to help get me through the daySnacks are a pleasure and I don’t seek out particularly ‘healthy snacksI eat a healthy balanced diet but also don’t believe in depriving myself when it comes to snacks.I am very aware of what I eat and I manage it carefully to ensure I keep to the correct portion controls and calories/fat for me.I know I need to be more careful about what I eat overall but I struggle to get it on track.I look to food to bring me comfort in my life. I could be healthier but it’s not possible with my lifestyle and I don’t worry about it.I know what I like and always buy the same snacks each timeI’m not often swayed to try new snacks unless a friend recommends itIt’s exciting to see new snacks and I’m always the first to try them

Which of the following words do you think your friends or family would use to describe you?

AdventurousArticulateBrightShyChattyCreativeConfidentOpinionatedImaginativeUnimaginativePessimisticOptimisticLivelyQuietTalkative

Which session would you like to attend?

Group - Monday 19th March at 6:00pmInterview - Wednesday 28th March from 11:00am