Newspapers

Name

Email address

Age

Date of Birth

Gender

Ethnicity

Occupation

Address

Contact Number

Have you ever taken part in a focus group before?

Yes, in the past 6 monthsYes over 6 months agoNo

How many group discussions have you ever attended?
1-3 groups4 -5 groupsNone

Have you ever been employed in any of the following occupations?

Market ResearchMarketing or advertisingJournalism/MediaTV, satellite or cable industriesNone

Can you tell me which of the following media do you consider to be your favourite source of UK news?

TVNewspapersRadioInternet (newspaper websites, newspaper apps)Internet (broadcaster websites, any other – eg, social media, blogs)Talking to peopleMagazinesOther

Which of the following Newspapers do you read on a ‘regular’ basis? (By regular we mean must read 4+ days a week across any platform)
Choose all that apply

Daily ExpressDaily MailDaily MirrorDaily RecordDaily StarEvening StandardFinancial TimesiMetroThe Daily TelegraphThe GuardianThe IndependentThe SunThe TimesDaily Star SundaySunday ExpressSunday MailSunday MirrorThe Independent on SundayThe Mail on SundayThe ObserverThe Sun on SundayThe Sunday TelegraphThe Sunday TimesOther

Other - Daily paper

Other - Sunday paper

And which would you say you enjoy reading the most/favourite?

Daily ExpressDaily MailDaily MirrorDaily RecordDaily StarEvening StandardFinancial TimesiMetroThe Daily TelegraphThe GuardianThe IndependentThe SunThe TimesDaily Star SundaySunday ExpressSunday MailSunday MirrorThe Independent on SundayThe Mail on SundayThe ObserverThe Sun on SundayThe Sunday TelegraphThe Sunday Timesother

Which of the following do you have a subscription package for? Choose all that apply

Daily ExpressDaily MailDaily MirrorDaily RecordDaily StarEvening StandardFinancial TimesiMetroThe Daily TelegraphThe GuardianThe IndependentThe SunThe TimesDaily Star SundaySunday ExpressSunday MailSunday MirrorThe Independent on SundayThe Mail on SundayThe ObserverThe Sun on SundayThe Sunday TelegraphThe Sunday Timesother

Other - Daily

Other - Sunday

In which ways do you typically read your favourite newspaper?

PaperDesktop/laptopMobile (browser)Mobile (app)Tablet (browser)Tablet (app)

From the list of statements below please can you tell me which most closely represents you and your view to advertising in newspapers?

I usually take quite a bit of notice of newspaper adverts & always pay attention of the brand and what they are usually advertising

Agree StronglyAgree SlightlyNeither / NorDisagree SlightlyDisagree Strongly

I tend to skim over newspaper adverts but usually do take notice of the brand and/or what they are advertising
Agree StronglyAgree SlightlyNeither / NorDisagree SlightlyDisagree Strongly

I never really look at newspaper adverts and do tend to skip past then whenever I can – unless the adverts is really eye-catching or the brand/logo stands out

Agree StronglyAgree SlightlyNeither / NorDisagree SlightlyDisagree Strongly

Do you work for someone else or are you self-employed or a business owner?
I work for myself (self-employed)I work for myself (business owner)I work for someone else

How many employees does your business have?

Less than 1011-2021-3030+N/A

In your role at work how much responsibility do you hold for financial decision making?

Sole financial decision makerJoint financial decision makerNo responsibility at all

Are you responsible for the company’s financial returns?

YesNo

Are you VAT registered?

YesNo

How long ago did you start up your business?

Last 2 years2+ years ago

Which of the below sectors would your company fall under?

AccountancyAdvertising/PRAgricultureConstructionEducationEntertainmentIT servicesFinancial ServicesFood IndustryLeisureHealth CareManufacturingMediaOther

Which of the following words do you think your friends or family would use to describe you? Choose all that apply

AdventurousArticulateBrightShyChattyCreativeConfidentOpinionatedImaginativeUnimaginativePessimisticOptimisticLivelyQuiet