Laundry & Household Cleaning – LONDON ONLY – Apogee Group Recruitment & Market Research

Please see below details of some upcoming research you may be interested in

Subject	Project IN HOME IMMERSIONS OR FOCUS GROUP – Laundry & Household Cleaning
Date	In-home interviews W/C – 3rd July Time – To suit (usually daytime slot) 90 minutes Focus Group Monday 10th July
Times	5.30 pm – 7.00 pm 7.15 pm – 8.45 pm
Duration	90 min in-home session
Location	in-home session
Incentive	In-home immersions – £85. Focus Groups – £60 after the session via the AYDA Payment Platform

LONDON ONLY

Looking for males and females age 21+ to participate in research about Laundry & Household Cleaning.

You can do this project in your own home. Must live within the M25.

Part of an in-person Focus Group in London EC1V.

Please state clearly what Group you are interested in – please do not say “any”
or you will not be considered.

If you are interested in this project, please follow the link and submit your form and someone from the office will call if you meet the criteria.

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

Which of the following best applies to you?
I personally choose and buy the laundry/ cleaning products I useI choose the laundry/ cleaning products that I use but someone else buys themSomeone else chooses and buys the laundry/ cleaning products I use

Which, if any, of the following laundry/ cleaning products:

Do you use regularly use for your washing?
Laundry powder detergentLaundry tablet detergentLaundry capsules detergentLaundry bar detergentLaundry liquid detergentLaundry gel detergentFabric softener/ conditionerFabric Refresher Spray Colour catchersDryer sheetsStain removersWhitenersWater softenerBaking sodaPre-wash detergentMulti-purpose cleanerKitchen cleanerBathroom cleanerToilet cleanerLimescale removerCream cleanerMould removerAntiBac sprayWindow & Glass sprayOven/ hob cleanerFloor cleanerCarpet cleanerBleach

Do you use occasionally for your washing?
Laundry powder detergentLaundry tablet detergentLaundry capsules detergentLaundry bar detergentLaundry liquid detergentLaundry gel detergentFabric softener/ conditionerFabric Refresher Spray Colour catchersDryer sheetsStain removersWhitenersWater softenerBaking sodaPre-wash detergentMulti-purpose cleanerKitchen cleanerBathroom cleanerToilet cleanerLimescale removerCream cleanerMould removerAntiBac sprayWindow & Glass sprayOven/ hob cleanerFloor cleanerCarpet cleanerBleach

Do you use for particular items of clothing?
Laundry powder detergentLaundry tablet detergentLaundry capsules detergentLaundry bar detergentLaundry liquid detergentLaundry gel detergentFabric softener/ conditionerFabric Refresher Spray Colour catchersDryer sheetsStain removersWhitenersWater softenerBaking sodaPre-wash detergentMulti-purpose cleanerKitchen cleanerBathroom cleanerToilet cleanerLimescale removerCream cleanerMould removerAntiBac sprayWindow & Glass sprayOven/ hob cleanerFloor cleanerCarpet cleanerBleach

Can you tell me which brand of your laundry detergent/ cleaning products do you buy most often?

Which 4x statements best describes you as:
First Best
I am a perfectionist when it comes to doing my laundryI use specialist products for specific laundry tasks to get the best resultsI prioritise ensuring my laundry and/or washing machine are free of germsI always add finishing fragrance touches to my laundry (e.g scent boosters, refresher sprays, laundry mists…)Doing the laundry is all about killing germs and bacteria to keep my family protectedI have high standards when it comes to doing my laundry and I'm not willing to compromise on getting the perfect resultI choose to use natural laundry products because it is better for the planetI am willing to pay more for laundry products that make my life easierI don't enjoy laundry, it's a boring chore that has to be doneFragrance is very important when choosing laundry productsI put off laundry until it really has to be doneHome is an extension of my creative spirit. I buy laundry products I'm proud to display in my homeI choose laundry products that are suitable for all types of fabricsI don't have time to spend on household chores, but I want them to be done properlyI don't spend much time choosing what laundry products to buyI don't spend much time choosing what laundry products to buyI want the products I use in my home to look and smell beautifulI look for products that are kinder and gentler for me and my familyI do the laundry myself to make sure it is done properlyAll laundry brands are pretty much the sameI need laundry products to help get the job done quickly

Second Best
I am a perfectionist when it comes to doing my laundryI use specialist products for specific laundry tasks to get the best resultsI prioritise ensuring my laundry and/or washing machine are free of germsI always add finishing fragrance touches to my laundry (e.g scent boosters, refresher sprays, laundry mists…)Doing the laundry is all about killing germs and bacteria to keep my family protectedI have high standards when it comes to doing my laundry and I'm not willing to compromise on getting the perfect resultI choose to use natural laundry products because it is better for the planetI am willing to pay more for laundry products that make my life easierI don't enjoy laundry, it's a boring chore that has to be doneFragrance is very important when choosing laundry productsI put off laundry until it really has to be doneHome is an extension of my creative spirit. I buy laundry products I'm proud to display in my homeI choose laundry products that are suitable for all types of fabricsI don't have time to spend on household chores, but I want them to be done properlyI don't spend much time choosing what laundry products to buyI don't spend much time choosing what laundry products to buyI want the products I use in my home to look and smell beautifulI look for products that are kinder and gentler for me and my familyI do the laundry myself to make sure it is done properlyAll laundry brands are pretty much the sameI need laundry products to help get the job done quickly

Third Best
I am a perfectionist when it comes to doing my laundryI use specialist products for specific laundry tasks to get the best resultsI prioritise ensuring my laundry and/or washing machine are free of germsI always add finishing fragrance touches to my laundry (e.g scent boosters, refresher sprays, laundry mists…)Doing the laundry is all about killing germs and bacteria to keep my family protectedI have high standards when it comes to doing my laundry and I'm not willing to compromise on getting the perfect resultI choose to use natural laundry products because it is better for the planetI am willing to pay more for laundry products that make my life easierI don't enjoy laundry, it's a boring chore that has to be doneFragrance is very important when choosing laundry productsI put off laundry until it really has to be doneHome is an extension of my creative spirit. I buy laundry products I'm proud to display in my homeI choose laundry products that are suitable for all types of fabricsI don't have time to spend on household chores, but I want them to be done properlyI don't spend much time choosing what laundry products to buyI don't spend much time choosing what laundry products to buyI want the products I use in my home to look and smell beautifulI look for products that are kinder and gentler for me and my familyI do the laundry myself to make sure it is done properlyAll laundry brands are pretty much the sameI need laundry products to help get the job done quickly

Least Best
I am a perfectionist when it comes to doing my laundryI use specialist products for specific laundry tasks to get the best resultsI prioritise ensuring my laundry and/or washing machine are free of germsI always add finishing fragrance touches to my laundry (e.g scent boosters, refresher sprays, laundry mists…)Doing the laundry is all about killing germs and bacteria to keep my family protectedI have high standards when it comes to doing my laundry and I'm not willing to compromise on getting the perfect resultI choose to use natural laundry products because it is better for the planetI am willing to pay more for laundry products that make my life easierI don't enjoy laundry, it's a boring chore that has to be doneFragrance is very important when choosing laundry productsI put off laundry until it really has to be doneHome is an extension of my creative spirit. I buy laundry products I'm proud to display in my homeI choose laundry products that are suitable for all types of fabricsI don't have time to spend on household chores, but I want them to be done properlyI don't spend much time choosing what laundry products to buyI don't spend much time choosing what laundry products to buyI want the products I use in my home to look and smell beautifulI look for products that are kinder and gentler for me and my familyI do the laundry myself to make sure it is done properlyAll laundry brands are pretty much the sameI need laundry products to help get the job done quickly

Which 4x statements best describes you as:
First Best
Cleaning is all about killing germs and bacteria to keep my family protectedI don't spend much time choosing what cleaning products to buyI don't have time to spend on household chores, but I want them to be done properlyI am a perfectionist when it comes to cleaning my homeI want the products I use in my home to look and smell beautifulI do the cleaning myself to make sure it is done properlyI put off cleaning until it really has to be doneHome is an extension of my creative spirit. I buy cleaning products I'm proud to display in my homeFragrance is very important when choosing cleaning productsAll cleaning brands are pretty much the sameI have high standards when it comes to cleaning my home and I'm not willing to compromise on getting the perfect resultI prioritise ensuring my home is free of germsI choose to use natural cleaning products because it is better for the planetI always add finishing fragrance touches to my home (e.g air fresheners, candles, flowers, oil diffusers...)I choose cleaning products that are suitable for all types of surfacesI look for products that are kinder and gentler for me and my familyI need cleaning products to help get the job done quicklyI am willing to pay more for cleaning products that make my life easierI use specialist products for specific cleaning tasks to get the best resultsI don’t enjoy cleaning, it’s a boring chore that has to be done

Second Best
Cleaning is all about killing germs and bacteria to keep my family protectedI don't spend much time choosing what cleaning products to buyI don't have time to spend on household chores, but I want them to be done properlyI am a perfectionist when it comes to cleaning my homeI want the products I use in my home to look and smell beautifulI do the cleaning myself to make sure it is done properlyI put off cleaning until it really has to be doneHome is an extension of my creative spirit. I buy cleaning products I'm proud to display in my homeFragrance is very important when choosing cleaning productsAll cleaning brands are pretty much the sameI have high standards when it comes to cleaning my home and I'm not willing to compromise on getting the perfect resultI prioritise ensuring my home is free of germsI choose to use natural cleaning products because it is better for the planetI always add finishing fragrance touches to my home (e.g air fresheners, candles, flowers, oil diffusers...)I choose cleaning products that are suitable for all types of surfacesI look for products that are kinder and gentler for me and my familyI need cleaning products to help get the job done quicklyI am willing to pay more for cleaning products that make my life easierI use specialist products for specific cleaning tasks to get the best resultsI don’t enjoy cleaning, it’s a boring chore that has to be done

Third Best
Cleaning is all about killing germs and bacteria to keep my family protectedI don't spend much time choosing what cleaning products to buyI don't have time to spend on household chores, but I want them to be done properlyI am a perfectionist when it comes to cleaning my homeI want the products I use in my home to look and smell beautifulI do the cleaning myself to make sure it is done properlyI put off cleaning until it really has to be doneHome is an extension of my creative spirit. I buy cleaning products I'm proud to display in my homeFragrance is very important when choosing cleaning productsAll cleaning brands are pretty much the sameI have high standards when it comes to cleaning my home and I'm not willing to compromise on getting the perfect resultI prioritise ensuring my home is free of germsI choose to use natural cleaning products because it is better for the planetI always add finishing fragrance touches to my home (e.g air fresheners, candles, flowers, oil diffusers...)I choose cleaning products that are suitable for all types of surfacesI look for products that are kinder and gentler for me and my familyI need cleaning products to help get the job done quicklyI am willing to pay more for cleaning products that make my life easierI use specialist products for specific cleaning tasks to get the best resultsI don’t enjoy cleaning, it’s a boring chore that has to be done

Least Best
Cleaning is all about killing germs and bacteria to keep my family protectedI don't spend much time choosing what cleaning products to buyI don't have time to spend on household chores, but I want them to be done properlyI am a perfectionist when it comes to cleaning my homeI want the products I use in my home to look and smell beautifulI do the cleaning myself to make sure it is done properlyI put off cleaning until it really has to be doneHome is an extension of my creative spirit. I buy cleaning products I'm proud to display in my homeFragrance is very important when choosing cleaning productsAll cleaning brands are pretty much the sameI have high standards when it comes to cleaning my home and I'm not willing to compromise on getting the perfect resultI prioritise ensuring my home is free of germsI choose to use natural cleaning products because it is better for the planetI always add finishing fragrance touches to my home (e.g air fresheners, candles, flowers, oil diffusers...)I choose cleaning products that are suitable for all types of surfacesI look for products that are kinder and gentler for me and my familyI need cleaning products to help get the job done quicklyI am willing to pay more for cleaning products that make my life easierI use specialist products for specific cleaning tasks to get the best resultsI don’t enjoy cleaning, it’s a boring chore that has to be done

Do you have a family member/ friend who would be willing to join the interview personally/ over the phone for the last 10-15 minutes? We will not be interviewing them but we will ask them to describe you as a person and their point of view about your laundry and cleaning habits.
YesNo

Do you agree to secure a family member/ friend for the last 10-15 minutes of the interview? They can join personally or over the phone.
YesNo

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptop with webcamDesktop PC with webcam

Do you have a fast and reliable internet connection at home?
YesNo

Do you have a quiet place to take part in the project away from any loud noises or distractions?
YesNo

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

Tell us/ describe something you love to eat . It can be chocolate cookie or a favourite savoury dish. Describe the feeling and sensations of eating it – everything from the appearance aroma, the texture, taste etc.

Which Session
In HomeGroup