Project Cookies – London || In Person

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other white backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic groups - ChineseChinese or other Ethnic groups - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many groups/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

About your household food shopping (including sweet biscuits), can you tell me which of the following applies to you?
I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping

Can you tell me which, if any, of the following you buy and eat at least once per month?
BreadBreakfast cerealsFresh fruitYogurtsFruit juiceBiscuits

do you personally eat biscuits?
YesNo

About brands of biscuits you regularly buy and eat, can you tell me which, if any, of the following you
Have bought at least 4 x in the past 12 months
Maryland 200G packMaryland MinisMaryland TreatsMaryland ChunkyMcvitiesChocolate DigestivesMcvities Jaffa CakesOreoMcvities Chocolate Hob NobsTunnocks teacakesFlipz PretzelsFox's Crunch CreamsFox's Viennese Chocolate sandwichLotus BiscoffMcvities V.I.BSFox's Jam n CreamStores own version of Maryland cookies (200g pk)Stores of the version of Maryland MinisShop's equivalent of all the aboveOther

Buy once per month
Maryland 200G packMaryland MinisMaryland TreatsMaryland ChunkyMcvities Chocolate DigestivesMcvities Jaffa CakesOreoMcvities Chocolate HobNobsTunnocks TeacakesFlipz PretzelsFox's Crunch CreamsFox's Viennese Chocolate sandwichLotus BiscoffMcvities V.I.BSFox's Jam n CreamStores own version of Maryland cookies (200g pk)Stores of the version of Maryland MinisShop's equivalent of all the aboveOther

Have bought in the past but not past 12 months
Maryland 200G packMaryland MinisMaryland TreatsMaryland ChunkyMcvities Chocolate DigestivesMcvities Jaffa CakesOreoMcvities Chocolate HobNobsTunnocks TeacakesFlipz PretzelsFox's Crunch CreamsFox's Viennese Chocolate sandwichLotus BiscoffMcvities V.I.BSFox's Jam n CreamStores own version of Maryland cookies (200g pk)Stores of the version of Maryland MinisShop's equivalent of all the aboveOther

Have never bought, open to buying in the future
Maryland 200G packMaryland MinisMaryland TreatsMaryland ChunkyMcvities Chocolate DigestivesMcvities Jaffa CakesOreoMcvities Chocolate HobNobsTunnocks TeacakesFlipz PretzelsFox's Crunch CreamsFox's Viennese Chocolate sandwichLotus BiscoffMcvities V.I.BSFox's Jam n CreamStores own version ofMaryland cookies (200g pk)Stores of the version of Maryland MinisShop's equivalent of all the aboveOther

Would not consider
Maryland 200G packMaryland MinisMaryland TreatsMaryland ChunkyMcvities Chocolate DigestivesMcvities Jaffa CakesOreoMcvities Chocolate HobNobsTunnocks TeacakesFlipz PretzelsFox's Crunch CreamsFox's Viennese Chocolate sandwichLotus BiscoffMcvities V.I.BSFox's Jam n CreamStores own version ofMaryland cookies (200g pk)Stores of the version of Maryland MinisShop's equivalent of all the aboveOther

Can you tell me if you or anyone in your household
Has any food allergies/intolerances e.g. dairy, wheat, etc that affects your choice of foodIs following a vegan dietFollows a restricted diet due to health reasonsIs on a diet (ie avoiding specific foods including biscuits, cakes, chocolate and deserts)Are planning on starting a diet shortlyNone of the above applies to me / my household

Which of the following statements do you agree with?
I enjoy food and would say I eat what I want within reasonI don't enjoy food

Looking at the following list of adjectives, which would you say best describes yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Group 1 10:30 am - 12;30pmGroup 2 1:00 pm - 3:00 pmGroup 3 - 3:45 pm - 5:45 pm