Project CARS – LONDON ONLY

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other white backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic group - ChineseChinese or other Ethnic group - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Can you tell me how long ago you retired?
Less than 3 years ago3-5 years agoOver 5 years agoNot Applicable

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Can you tell me which of the following applies to you?
I currently own a carI currently do not own a car

Was your current car brand new when you bought it?
Yes, my car was brand new when I bought it, I was its first ownerNo, my car was not brand new when I bought it, it was previously owned by someone else

Can you tell me how long ago you bought your current car?
Less than 12 months ago12 months-18 months ago18 months-4 years agoOver 4 years ago

About the car you currently own can you tell me if this is
PetrolDieselHybridElectricOther

Are you intending to buy a BRAND NEW car in the next 3 years?
YesNo

Which type/style of car will you be looking to purchase?
Economy/small car/ hatchbackFamily CarSUVLarge 4X4High-End Premium car (ie. Mercedes, BMW, Audi etc)Sports/Convertible Car

which of these types of car engines.
Are you considering buying your next car?
PetrolDieselHybridElectricOther

You haven't considered buying your next car but wouldn’t completely reject
PetrolDieselHybridElectricOther

Would not consider it at all
PetrolDieselHybridElectricOther

can you tell me which, if any, of the following car brands you
Currently, own
HondaToyotaVolkswagenHyundaiCitroenRenaultKiaMazdaFordSkodaSeatPeugeotNissanVauxhallLexusJaguarVolvoBMWAudiMercedes-BenzPorscheLand RoverTesla

Are considering buying your next car
HondaToyotaVolkswagenHyundaiCitroenRenaultKiaMazdaFordSkodaSeatPeugeotNissanVauxhallLexusJaguarVolvoBMWAudiMercedes-BenzPorscheLand RoverTesla

Definitely would not consider buying
HondaToyotaVolkswagenHyundaiCitroenRenaultKiaMazdaFordSkodaSeatPeugeotNissanVauxhallLexusJaguarVolvoBMWAudiMercedes-BenzPorscheLand RoverTesla

Can you tell me who makes the decision in your household with regard to the purchasing of vehicles?
I am the sole decision makerMy partner is the main decision makerMy partner and I are joint decision-makers

Do you agree with the statement "a car is a necessity in my life?"
YesNo

Looking now at the list of statements below, which of the following best describes you?
A car allows me to express my personalityA car is my personal space to escape pressuresA car is a means of transport, not a source of pleasureWhen I buy, I choose a car that allows me to drive economicallyMy car needs to reflect my social positionI am always looking for an innovative model of the carWhen I buy, I choose one that allows me to drive economicallyWhen I buy, I choose the most environmentally friendlyI like looking at beautiful carsI am really enthusiastic about cars

Looking at the following list of adjectives, which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

About technology, can you tell me which of the following you own?
Laptop/desktop with no camera or microphoneLaptop/desktop with a camera and microphoneTabletOther

Do you have a good, reliable internet connection in your home?
YesNo

Which Session
Group 1- 5:30 pm Age 40-65Group 2 - 7:15 pm age 25-40