Project LAUNDRY IN WASH SCENT BEADS || IN HOME

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodManufacturing or wholesale and retail of laundry products, household cleanersAnyone related to LaundryNone of these

Please tell me if you or any family members work for any of these companies?
HaleonProcter and GambleJohnson & JohnsonSC JohnsonReckitt BenckiserUnileverL’OrealColgate PalmoliveNone of These

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

Looking at these statements, can you tell me which one best applies to you?
I am solely responsible for doing the shopping for the householdI am jointly responsible for doing the shopping for the household.Someone else is solely responsible for doing the shopping for the household

Are you?
Solely responsible for doing the household laundryJointly responsible for doing the household laundryMy partner is solely responsible for doing the household laundry

Do you or any member of your family suffer from any skin sensitivity such as eczema etc that would stop you from using any laundry and cleaning products?
YesNo

Do you own an automatic washing machine?
YesNo

During an average week, how many washes would you do per week? WRITE IN FOR EACH TYPE OF WASHING

Machine wash

Hand wash

Which of the following do you use in your washes?
Powder laundry detergentLiquid/Gel laundry detergentCapsule / Pod laundry detergent2 in 1 /Laundry detergent and fabric softener in oneSeparate fabric conditioner/fabric softenerIn wash scent/fragrance booster beadsStain removerLaundry Disinfectant

Which of the following products have you heard of or seen before but never bought?
Powder laundry detergentLiquid/Gel laundry detergentCapsule/ Pod laundry detergent2 in 1 /Laundry detergent and fabric softener in oneSeparate fabric conditioner/fabric softenerIn wash scent/fragrance booster beadsStain removerLaundry Disinfectant

Which of the following have you bought and used in the past 6 months?
Powder laundry detergentLiquid/Gel laundry detergentCapsule/ Pod laundry detergent2 in 1 /Laundry detergent and fabric softener in oneSeparate fabric conditioner/ fabric softenerIn wash scent/fragrance booster beadsStain removerLaundry Disinfectant

Would consider using
Powder laundry detergentLiquid/Gel laundry detergentCapsule/ Pod laundry detergent2 in 1 /Laundry detergent and fabric softener in oneSeparate fabric conditioner/ fabric softenerIn wash scent/fragrance booster beadsStain removerLaundry Disinfectant

Would never buy or use it?
Powder laundry detergentLiquid / Gel laundry detergentCapsule/ Pod laundry detergent2 in 1 /Laundry detergent and fabric softener in oneSeparate fabric conditioner/ fabric softenerIn wash scent/fragrance booster beadsStain removerLaundry Disinfectant

Which of the following have you bought in the past 6 months?
Unstoppables In-Wash scent booster beadsLenor In-Wash scent booster beadsFairy In-Wash scent booster beadsSupermarket own brand of In-Wash scent booster beadsOther brand of In-Wash scent booster beads

Can I ask how many packs have you bought?
Unstoppables In-Wash scent booster beads

Lenor In-Wash scent booster beads

Fairy In-Wash scent booster beads

Supermarket own brand of In-Wash scent booster beads

Other brands of In-Wash scent booster beads

Total Number

Which of the following have you bought in the past 6 months?
Comfort Fabric ConditionerLenor Fabric ConditionerFairy Fabric ConditionerEcover Fabric ConditionerSurcare Fabric ConditionerOther Fabric Conditioner brand

You say you have never used scent/fragrance booster beads, can you tell me which of the following statements best describes you?
I have heard of fragrance booster beads – Lenor, Fairy, UnstoppablesOwn brand etc – and I am open to using them in the futureI have heard of fragrance booster beads – Lenor, Fairy, UnstoppablesOwn brand etc. But I would never use themI haven’t heard of fragrance booster beads, Lenor, Fairy, UnstoppablesOwn brand etc. I don't know what they areNone of these

When it comes to buying laundry products which of the following best describes you?
I buy the same brand every time, regardless of price or promotionI buy one of two or three brands, depending on availabilityI have a repertoire of brands I like and buy when they are on price promotionI don’t care about the brand, I buy whichever is the cheapest/best offer

How much do you agree or disagree with the following statements?

I wish I could remove all stains from clothes
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

I wish there was a way to keep whites white
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

I wish I could keep my clothes, sheets and towels smelling fresh and fragrant for longer
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

I wish it didn’t take so long to dry my clothes, sheets and towels
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

I wish I could prevent colours from fading
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

I wish I could prevent black and dark colours from fading
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

I wish my clothes remained soft and comfortable after washing
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

I wish there was a way to stop wrinkles and creases
Strongly agreeSlightly agreeSlightly disagreeStrongly disagree

Which of the following describes your attitudes to new products?
I am always open to trying new products that come onto the market.I have tried new products in the past that have come onto the market and caught my eye.I am always wary of new products and tend to stick to the ones that I know.I generally buy products on how much they cost whether they are new to the market or not.

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

If you could have a superpower, what would it be and why?

Which Day
Monday 14th NovemberTuesday 15th November
Which Session
09:30 am12:00 pm2:30 pm4:30 pm