Project Yoghurt – IN PERSON (females ONLY)

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other white backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or another Ethnic group - ChineseChinese or another Ethnic group - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many groups/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Can you tell me which of the following applies to you?
I am single and live with my parentsI am single and live in my own home and have no childrenI live with my partner and we have no childrenI live with my partner and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

Can you tell me how old your children are?
Under 11-4 (pre-school age)5-1112-1818+

Can you tell me which of the following applies to your household food shopping (including yoghurts and dairy products)?
I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping

Which of the following stores do you do your main grocery shop at?
Sainsbury'sTescoWaitroseM&SMorrisonsAsdaAldiLidl

Can you tell me which, if any, of the following you buy and eat at least twice per month?
BreadBreakfast cerealsFresh fruitYogurtsFruit juiceBiscuits

do you personally eat yoghurts?
YesNo, I buy these for someone else in my household/family

thinking specifically about yoghurts, can you tell me which of the following types of yoghurts you regularly buy and eat?
Indulgent yoghurtsNatural & Greek yoghurtsYogurt drinksKid's yoghurtsFat-Free & Low Fat yoghurtsOrganic yoghurtsYogurts with added benefits(eg Activia, Arla Protein, Arla Skyla etc)Other yoghurts

You say you buy kid's yoghurts, who in your household do you buy the for?
I buy them for my children only, I buy different yoghurts for the adults in the householdI buy them for all members (children and adults) to eat

can you tell me which of the following brands of yoghurts you

currently buy and eat at least twice per month
Light & FreeMullerlightOwn label light/fat-free yoghurtPetit Filous Fromage FraisMuller CornerFrubesMunch BunchYeo Valley Kids YogurtsYolliesNestle NewquikWildlife ChoobsActimel KidsPeppa PigOwn label kid's yoghurtOther kid's yoghurtActiviaArla ProteinArla SkyrLindahl'sYeo Valley KefirOther additional benefit yoghurt

have bought in the past but not the past 12 months, would buy again
Light & FreeMullerlightOwn label light / fat-free yoghurtPetit Filous Fromage FraisMuller CornerFrubesMunch BunchYeo Valley Kids YogurtsYolliesNestle NewquikWildlife ChoobsActimel KidsPeppa PigOwn label kid's yoghurtOther kid's yoghurtActiviaArla ProteinArla SkyrLindahl'sYeo Valley KefirOther additional benefit yoghurt

would never buy
Light & FreeMullerlightOwn label light/fat-free yoghurtPetit Filous Fromage FraisMuller CornerFrubesMunch BunchYeo Valley Kids YogurtsYolliesNestle NewquikWildlife ChoobsActimel KidsPeppa PigOwn label kids yoghurtOther kid'syoghurttActiviaArla ProteinArla SkyrLindahl'sYeo Valley KefirOther additional benefit yoghurt

Can you tell me if you or anyone in your household
Has any food allergies/intolerances e.g. dairy, wheat, etc that affects your choice of foodIs following a vegan dietFollows a restricted diet due to health reasonsNone of the above applies to me/my household

Still thinking about your diet, which of these statements best describes you?
I enjoy food and eat what I want, I don't worry about caloriesI do not follow a strict diet such as Slimming World, WW, Intermittent Fasting etc, but I do watch what I eat and I am mindful of my calorie intakeI am following a strict diet programme such as Slimming World, WW, Intermittent Fasting etc

When it comes to your attitude to food and grocery shopping, which of the statements below most relate to you?
I try to lead a healthy lifestyleMy diet is very important to meRecently I have become more aware of whether thefoods I buy are good for meI look for healthy snacks that are under 100 caloriesI would rather stick with a brand I usually buy than trysomething I am not very sure ofI keep a strict budget when grocery shoppingI try to give my children healthy foodI have little time to myselfI will buy another brand if it's on offer

Looking at the following list of adjectives, which ones would you say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Wednesday 28th Sept 5:00pm (28-44)Wednesday 28th Sept 7:15pm (45-60)