Project SKINCARE || LONDON ONLY ON LINE || ZOOM

WhiteWhite IrishAny other White backgroundBlackBlack African (e.g. Nigerian, Ethiopian, Somali)Black Caribbean (e.g. Jamaican, Haitian)Other black backgroundAsian/ Asian BritishSouth Asian (e.g., Bangladeshi, Indian, Pakistani)East Asian (e.g., Chinese, Indonesian, Japanese, Vietnamese)Other Asian backgroundArabWhite and Black AfricanWhite and Black CaribbeanWhite and South AsianWhite and East AsianWhite and ArabOther mixed background

Do you or any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsWeb DesignNone of these

Have you ever attended a market research group or a depth interview?

YesNo

What was the discussion about?

Would you be willing to be re-contacted in the future for this project specifically?

YesNo

What region of the United Kingdom do you currently live in?
ScotlandNorthern IrelandWalesNorth East EnglandNorth West EnglandYorkshire and the HumberWest MidlandsEast MidlandsSouth West EnglandSouth East EnglandEast of EnglandGreater London

Do you and any of your close family or friends work in advertising, market research, marketing, public relations, journalism, retail sales or distribution of cosmetics and skincare, as a beauty therapist or in a cosmetics store/beauty department or the department store?
YesNo

Where do you sit on the following three spectrums?

I consider myself to be articulate – I find it easy to put my thoughts into words v Although I know what I want to say I often struggle to express what I mean
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I consider myself to be imaginative – I find it easy to imagine new ideas and concepts v I prefer to deal with reality and the facts. Imagining something that isn’t real isn’t my strong point
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I consider myself to be open-minded and receptive to new ideas v I’m a bit of a cynic and set in my ways – I’ve got my own way of doing things and it takes a lot to change me
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If you had to be stuck in a lift with someone, real or fictional, alive or dead, who would you choose and why?

Could you tell me your personal and household income?
£0 - £9,999£10,000-£19,999£20,000 - £29,999£30,000 - £44,999£45,000 - £59,999£60,000 - £79,999£80,000 – £99,999£100,000 - £129,999£130,000 - £249,999Over £250,000

Which of the following categories, if any, have you ever personally bought from any retailer in the last 12 months for your own personal use?
Fragrance (e.g. perfume, aftershave, sprays, etc)Bathing products (e.g. bath soak, bubble bath, bath bomb, etc)Self-selection make-up (e.g. brands of make-up that you pick up off the shelf)Premium make-up (e.g. brands of make-up who have their own stores/counters and there would be an advisor to help you)Self-selection skincare (e.g. brands of skincare that you pick up off the shelf)Premium skincare (e.g. brands of skincare who have their own stores/counters and there would be an advisor to help you)Body care (e.g. body lotions, body butters, body scrubs, etc.)None of the above

Do you have any serious skin problems or other conditions that you need to use prescribed skincare products or products recommended by your pharmacy, DR, a dermatologist?
YesNo

Thinking only about products you’ve bought for your own use, how often do you use each of the following?

Part of daily routine
Facial cleanser/washFacial moisturizerFacial tonerExfoliators/ scrubsFace masksFace serumsEye cleaners/ creamsAnti-agingOther facial skincareBody moisturizer/lotionBody oilBody scrub/exfoliatorBubble bath/ bath cremeFoot cream/ lotionHand cream/ lotion

Every other day/ a few times a week
Facial cleanser/washFacial moisturizerFacial tonerExfoliators/ scrubsFace masksFace serumsEye cleaners/ creamsAnti-agingOther facial skincareBody moisturizer/ lotionBody oilBody scrub/exfoliatorBubble bath/ bath cremeFoot cream/ lotionHand cream/ lotion

Weekly
Facial cleanser/washFacial moisturizerFacial tonerExfoliators/ scrubsFace masksFace serumsEye cleaners/ creamsAnti-agingOther facial skincareBody moisturiser/ lotionBody oilBody scrub/exfoliatorBubble bath/ bath cremeFoot cream/ lotionHand cream/ lotion

Once a month or more
Facial cleanser/washFacial moisturizerFacial tonerExfoliators/ scrubsFace masksFace serumsEye cleaners/ creamsAnti-agingOther facial skincareBody moisturizer/ lotionBody oilBody scrub/exfoliatorBubble bath/ bath cremeFoot cream/ lotionHand cream/ lotion

Rarely/ never
Facial cleanser/washFacial moisturizerFacial tonerExfoliators/ scrubsFace masksFace serumsEye cleaners/ creamsAnti-agingOther facial skincareBody moisturizer/ lotionBody oilBody scrub/exfoliatorBubble bath/ bath cremeFoot cream/ lotionHand cream/ lotion

Specifically about skincare products rather than cosmetic products – tell me which, if any, of the following skincare brands you personally use now, which you don’t currently use but are aware of, which you are unaware of, and which you would never use?

Regularly use it for myself and currently have it at home
Estee LauderCliniqueLiz EarleKiehl’sOriginsClarinsElemisOther premium skincare

Do not currently use, but aware of/ have heard of/ have used in the past
Estee LauderCliniqueLiz EarleKiehl’sOriginsClarinsElemisOther premium skincare

I am unaware of this brand
Estee LauderCliniqueLiz EarleKiehl’sOriginsClarinsElemisOther premium skincare

I Would never use this brand
Estee LauderCliniqueLiz EarleKiehl’sOriginsClarinsElemisOther premium skincare

You mentioned you currently use it, could you please tell me what products you currently have from their range?

About skincare, please let us know how much you agree with the following statements on a scale of 1-5 (with 5 being the strongly agree, and 1 being strongly disagree)
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I’m not one to experiment or try new things, I’ve been using the same skincare products for a long time. They work well on my skin, so I’ve never had the need to try anything else
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Can you tell me if you agree or disagree with the following statements?
Agree

I believe beauty comes from withinI take care of myself to proactively avoid facial skin problemsKnowing the ingredients in my facial skincare products is important to help me make my product choicesI believe healthy skin makes for beautiful skinI believe in investing in more expensive facial skincare products for better resultsIt is important to me to be true to myself, rather than be/look perfectHaving beauty and personal care products that are produced sustainably is important to meSelf-care is important to me, I believe in a holistic approach to beautyI am already using or I am open to using natural products in my skincare regimeI am open to exploring and trying new skincare products

Disagree
I believe beauty comes from withinI take care of myself to proactively avoid facial skin problemsKnowing the ingredients in my facial skincare products is important to help me make my product choicesI believe healthy skin makes for beautiful skinI believe in investing in more expensive facial skincare products for better resultsIt is important to me to be true to myself, rather than be/look perfectHaving beauty and personal care products that are produced sustainably is important to meSelf-care is important to me, I believe in a holistic approach to beautyI am already using or I am open to using natural products in my skincare regimeI am open to exploring and trying new skincare products

This research will be in two parts. The first part will require you to provide us with examples of some ads, this will usually take no longer than 20 minutes.
The second part of this project will involve taking part in a 30-minute discussion via Zoom. Please can you confirm that you are happy to take part in both parts of the research?
YesNo

The Zoom call will require you to use your desktop computer, Mac or laptop with a working webcam & microphone. We must insist you do not use a smaller device such as a mobile. This is because the session could involve us sharing our screen with you, in which case, you will need a larger screen to view what we want to show in its entirety. We also need you to view hands-free in a comfortable position.
Can you confirm you will be using one device from either a desktop computer, Mac or laptop, and will ensure you have a working webcam & microphone?
YesNo

Can you confirm you have access to a stable internet connection that you can use for this session?
YesNo

Which Session
10:30 am11:15am12:00pm2:00pm3:00pm