Market Research – Project SUPERMARKET SHOPPING – UK WIDE MALES & FEMALES

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

could you tell me how many people live in your household (including yourself)
Numbers of adults (aged 18 or over)
Number of children aged 0-2yrs
Number of children aged 3-10yrs
Number of children aged 11-18

Can you tell me where you live, please?

select all statements that apply to you:
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

Can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

COVID-19 will have had an impact on all of us, during the project we would like to think about the future, a future when the threat of COVID-19 is gone. Do you feel comfortable and able to project yourself into such a scenario?
Yes, I feel able to think about the future, despite present circumstancesNo, I do not feel able to think about the future given present circumstances

Have you or any close family or friends ever worked for Morrisons?
YesNo

can you tell me which one best applies to you?
I am solely responsible for the food shopping in our householdI am jointly responsible for the food shopping in our householdSomeone else is solely responsible for the food shopping in our household

When purchasing your shopping do you ….
Weekly
Shop in-storeShop on-lineBoth

Fortnightly
Shop in-storeShop on-lineBoth

Monthly
Shop in-storeShop on-lineBoth

What supermarkets do you shop at most often?
Shop in most often and spend the most money in? (primary)
M&S (food department) onlineM&S (food department) instoreMorrison’s onlineMorrisons instoreASDA onlineASDS instoreCo-op onlineCo-op instoreAldi onlineAldi instoreLidl onlineLidl instoreTesco onlineTesco instoreWaitrose onlineWaitrose instoreSainsbury’s onlineSainsburys instoreIceland onlineIceland instore

Shop in occasionally or use for top-up shopping? (secondary)
M&S (food department) onlineM&S (food department) instoreMorrison’s onlineMorrisons instoreASDA onlineASDS instoreCo-op onlineCo-op instoreAldi onlineAldi instoreLidl onlineLidl instoreTesco onlineTesco instoreWaitrose onlineWaitrose instoreSainsbury’s onlineSainsburys instoreIceland onlineIceland instore

Used to shop in but no longer do so?
M&S (food department) onlineM&S (food department) instoreMorrison’s onlineMorrisons instoreASDA onlineASDS instoreCo-op onlineCo-op instoreAldi onlineAldi instoreLidl onlineLidl instoreTesco onlineTesco instoreWaitrose onlineWaitrose instoreSainsbury’s onlineSainsburys instoreIceland onlineIceland instore

Choose not to shop in?
M&S (food department) onlineM&S (food department) instoreMorrison’s onlineMorrisons instoreASDA onlineASDS instoreCo-op onlineCo-op instoreAldi onlineAldi instoreLidl onlineLidl instoreTesco onlineTesco instoreWaitrose onlineWaitrose instoreSainsbury’s onlineSainsburys instoreIceland onlineIceland instore

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptop with webcamDesktop PC with webcam

Do you have a fast and reliable internet connection at home?
YesNo

Do you have a quiet place to take part in the project away from any loud noises or distractions?
YesNo

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

Which, if any, of the following tasks do you do regularly on your smartphone/ tablet/ laptop/ desktop and are confident in doing?
Sending emailsDeleting spam emailsUsing a search engine (e.g. Google)Filling out an application formOnline shoppingUsing a mobile applicationEvaluating whether a website is safe/ can be trustedUploading/ downloading filesPlaying gamesStaying in touch with friends/ family using video call applicationsManaging/ paying bills on a supplier’s websiteBrowse and post on social mediaOnline banking

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED

If you were to be a colour – what colour would you be and why?

Which Session
THURSDAY 23RD SEPTEMBER -10AMTHURSDAY 23RD SEPTEMBER - 2:00PMTHURSDAY 30TH SEPTEMBER -10AMTHURSDAY 30TH SEPTEMBER 2:00PM