Project Homecare Products – Females ONLY – 45 minutes – Teams

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other White backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic groups - ChineseChinese or other Ethnic groups - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Can you tell me which of the following applies to you about your home care products (fabric cleaning, fabric conditioner, cleaners as sprays and wipes, bleach, toilet blocks), can you tell me which of the following applies to you?
I am the main decision-maker when it comes to buying and usinghomecare productsI will share the decision making process with my partner makerwhen it comes to buying and using homecare productsI will not be involved in the decision making process

can you tell me where you buy your homecare products (fabric cleaning, fabric conditioner, cleaners as sprays and wipes, bleach, toilet block) from?
I buy all of the homecare products I use onlineI buy the majority of homecare products I use online, but do occasionally buy some instore (ie if I run out)I buy some homecare products online, but not the majorityI buy all my homecare products in-store

do you also do your grocery shopping online?
Yes, I do a regular online grocery shopNo, I do not do an online grocery shop

Which of the following retailers do you buy these products from

Both in-store and online
TescoSainsbury’sAsdaMorrison’sLidlCo-opAldiOcadoMark’s & Spencer’sLocal Grocery StoreAmazon

Only in store
TescoSainsbury’sAsdaMorrison’sLidlCo-opAldiOcadoMark’s & Spencer’sLocal Grocery StoreAmazon

Only online
TescoSainsbury’sAsdaMorrison’sLidlCo-opAldiOcadoMark’s & Spencer’sLocal Grocery StoreAmazon

would not consider shopping at
TescoSainsbury’sAsdaMorrison’sLidlCo-opAldiOcadoMark’s & Spencer’sLocal Grocery StoreAmazon

Would you say that covid-19 has affected how you do your shopping?
Yes, I have recently (2020/2021) started shopping online in general, also buy home care onlineNo, my shopping habits have stayed the same since the start of 2020

Can you tell me which of the following

you buy and use
PersilSurfComfortCifDomestosViakalZofloraHarpicOustMr Muscle

would never buy or use
PersilSurfComfortCifDomestosViakalZofloraHarpicOustMr Muscle

now about technology, can you tell me which of the following you own?
Laptop / desktop with no camera or microphoneLaptop / desktop with a camera and microphoneTablet

do you have a good, reliable internet connection in your home?
YesNo

Looking at the following list of adjectives, which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which Session
Interviews 1&2 - 1.00pmInterviews 3&4 -2.00pmInterviews 5&6 -3.00pmInterviews 7&8 - 4.00pm