Project RICE OF THE WORLD

Click to select Ethnic OriginWhite BritishWhite EuropeanBlack CaribbeanBlack AfricanBlack OtherIndianPakistaniBangladeshiChineseOther

Have you taken part in any market research discussion before?

YesNo

How many market research discussions have you taken part in, in the past 6 months and in the past 12 months?

What subjects were researched?

Have you ever been employed in any of the following occupations?

PR, Advertising or MarketingMarket ResearchThe Media - TV, Web, Online, PrintJournalism/Blogger/Vlogger/YoutuberAny Food or Drink manufacturerFood Shop/Supermarket store work (any role)Packaging designNone of these

Do you consent to the focus group being audio recorded (this will be used for internal analysis only and your responses will remain anonymous)?

YesNo

Who in your household does the main grocery shopping?
Myself onlyMainly myself, occasionally someone elseEqually myself and someone elseMainly someone else, occasionally myselfAlways someone else

Who in your household cooks/prepares the household meals?Myself onlyMainly myself, occasionally someone elseEqually myself and someone elseMainly someone else, occasionally myselfAlways someone else

Are you (or anyone in your household) currently pregnant or breastfeeding?
YesNo

Do you or does anyone in your household have any allergies or intolerances to foods or drinks which limit what you choose i.e. wheat, milk, nuts?
YesNo

Which of the following do you buy as part of your household grocery shop?

Weekly or more often
Long grain riceBasmati riceRisottoEasy cook riceEasy cook grains and lentilsMicrowave riceBoil in a bag rice

Every couple of weeks
Long grain riceBasmati riceRisottoEasy cook riceEasy cook grains and lentilsMicrowave riceBoil in a bag rice

At least once a month
Long grain riceBasmati riceRisottoEasy cook riceEasy cook grains and lentilsMicrowave riceBoil in a bag rice

Once every 2 or 3 months
Long grain riceBasmati riceRisottoEasy cook riceEasy cook grains and lentilsMicrowave riceBoil in a bag rice

Every 6 months or so
Long grain riceBasmati riceRisottoEasy cook riceEasy cook grains and lentilsMicrowave riceBoil in a bag rice

Less often than once a year
Long grain riceBasmati riceRisottoEasy cook riceEasy cook grains and lentilsMicrowave riceBoil in a bag rice

Which of the following do you buy to prepare dinners for your household?

Weekly or more often
Boxed meal kit e.g. Old El Paso Fajita boxMeal cooking sauce e.g. Dolmio Lasagne sauceCooking kit e.g. Spice Taylor curry kitFreshly prepared meal kits/ box delivered directly to your door e.g. Gusto

Every couple of weeks
Boxed meal kit e.g. Old El Paso Fajita boxMeal cooking sauce e.g. Dolmio Lasagne sauceCooking kit e.g. Spice Taylor curry kitFreshly prepared meal kits/ box delivered directly to your door e.g. Gusto

At least once a month
Boxed meal kit e.g. Old El Paso Fajita boxMeal cooking sauce e.g. Dolmio Lasagne sauceCooking kit e.g. Spice Taylor curry kitFreshly prepared meal kits/ box delivered directly to your door e.g. Gusto

Once every 2 or 3 months
Boxed meal kit e.g. Old El Paso Fajita boxMeal cooking sauce e.g. Dolmio Lasagne sauceCooking kit e.g. Spice Taylor curry kitFreshly prepared meal kits/ box delivered directly to your door e.g. Gusto

Every 6 months or less often
Boxed meal kit e.g. Old El Paso Fajita boxMeal cooking sauce e.g. Dolmio Lasagne sauceCooking kit e.g. Spice Taylor curry kitFreshly prepared meal kits/ box delivered directly to your door e.g. Gusto

Have never bought but would be open to
Boxed meal kit e.g. Old El Paso Fajita boxMeal cooking sauce e.g. Dolmio Lasagne sauceCooking kit e.g. Spice Taylor curry kitFreshly prepared meal kits/ box delivered directly to your door e.g. Gusto

Would never consider buying
Boxed meal kit e.g. Old El Paso Fajita boxMeal cooking sauce e.g. Dolmio Lasagne sauceCooking kit e.g. Spice Taylor curry kitFreshly prepared meal kits/ box delivered directly to your door e.g. Gusto

Who in your household eats the microwavable rice or meal kits that are purchased and prepped?
Myself onlyMyself and Others in the householdOthers in the household only

Which of the following brands …

Do you buy and eat regularly?
Old el PasoUncle Bens/ Bens OriginalTildaGallobarenakedBachelorsYuataBlue DragonNandosSupermarket own brandVeetee

Which do you buy most often?
Old el PasoUncle Bens/ Bens OriginalTildaGallobarenakedBachelorsYuataBlue DragonNandosSupermarket own brandVeetee

Have heard of but never bought
Old el PasoUncle Bens/ Bens OriginalTildaGalloBarenakedBachelorsYuataBlue DragonNandosSupermarket own brandVeetee

Would never consider
Old el PasoUncle Bens/ Bens OriginalTildaGalloBarenakedBachelorsYuataBlue DragonNandosSupermarket own brandVeetee

Which of the following do you currently own and have access to?
Stable and reliable internet connectionDesktop computer with webcamLaptop computer with webcamTablet with webcamSmartphone

You will be asked to take part in written and video tasks. Which of the following statement best describes how you would feel if you were asked to take part in and interact with an online community?
I would be quite nervous to share my ideas and not sure I will participate muchI am not shy so would be comfortable with sharing ideas with people I do not knowI really enjoy sharing my ideas with new people both online and face to face

About different cuisines from around the world, pick your favourite dish and could you please describe it to me? What does it taste like, what are the ingredients, describe the texture to me? Please give me as much detail as you want.