Project Butter – London & Midlands

PLEASE SELECT YOUR ETHNICITYWhite BritishWhite IrishAny other White backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianAny other mixed backgroundIndianPakistaniBangladeshiAny other Asian backgroundCaribbeanAfricanAny other black backgroundChineseAny other background

Have you or any member of your family or close friends been employed in any of the following roles?
AdvertisingMarketingFinanceBankingMarket ResearchPublic Relations/MediaJournalismNone of these

How many market research focus groups have you participated in, in the past?
1-3 groups4+ groupsNone

When did you last attend a market research focus group?
In the last 6 monthsOver 6 months agoI have never attended a market research focus group

Working Status
Working (FT)Working (PT)StudentHomemaker etcNot working/unemployed less than 6 monthsUnemployed more than 6 monthsRetired

Which region do you live?

Which of the following best describes your current situation?
Single, still living at homeSingle, living in house shareSingle, living on own, no childrenSingle parent (including divorcees, widowers) with children living at homeMarried/living with a partner, no childrenMarried/living with a partner, children at homeMarried/living with a partner, children have left homeDivorced, children not in-homeWidowed, no children at homeOther

Which of the following ingredients are you prepared to pay more to ensure higher quality?
BreadPastaMincemeatChickenFlourVegetablesFruitDairy (milk and butter)Dairy (cheese)

Which ingredients do you consider to be part of a balanced diet?
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread, pasta etc.)None of the above

How often do you buy the following ingredients?

Once a day
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread,pasta etc.)

2 – 3 times a week
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread,pasta etc.)

Once a week
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread,pasta etc.)

Once every two weeks
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread,pasta etc.)

Once a month
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread,pasta etc.)

Once every 6 months
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread,pasta etc.)

Never
Dairy (milk and butter)Dairy (cheese)VegetablesFruitMeatPoultrySweetsCarbohydrates (bread,pasta etc.)

From your impression of the brand Kerrygold, how much do you agree or disagree with the following statements about Kerrygold.
rate them on a scale where 1 strongly disagrees and 5 strongly agrees.

Kerrygold butter is tastier than other kinds of butter
12345

Kerrygold butter is richer than other kinds of butter
12345

Kerrygold butter is authentically Irish
12345

Kerrygold butter is made naturally
12345

The milk in Kerrygold butter comes from grass-fed cows
12345

Adding Kerrygold to food always improves its taste
12345

What Time
3:30pm4:30pm6:30pm7:00pm

Alternate Time
3:30pm4:30pm6:30pm7:00pm