Project BED  – Online Focus Group – LONDON & MIDLANDS

PLEASE SELECT YOUR ETHNICITYWhite BritishWhite IrishAny other White backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianAny other mixed backgroundIndianPakistaniBangladeshiAny other Asian backgroundCaribbeanAfricanAny other black backgroundChineseAny other background

Have you or any member of your family or close friends been employed in any of the following roles?
AdvertisingMarketingFinanceBankingMarket ResearchPublic Relations/MediaJournalismNone of these

How many market research focus groups have you participated in, in the past?
1-3 groups4+ groupsNone

When did you last attend a market research focus group?
In the last 6 monthsOver 6 months agoI have never attended a market research focus group

Working Status
Working (FT)Working (PT)StudentHomemaker etcNot working/unemployed less than 6 monthsUnemployed more than 6 monthsRetired

On a scale of 1-5 with 5 being most likely and 1 being not likely at all, how likely are you to buy a bed or mattress in the next 12 months
12345

Which of these stores would you consider buying your bed or mattress from?
IkeaBensons for bedsWayfairMADEDreamsDunelmOak furniture landBed in a boxOther

Which of the following statements would you identify the most with when choosing a mattress of bed frame?
I would look for one that has the best quality at the best priceI would go for one that looks the most stylish at a price I can affordI do a combination of both

Which Date
Wednesday 22nd AprilThursday 23rd April

Which Group
Group 1 - 40-65 - QualityGroup 2 - 25 -40 - Style and QualityGroup 3 - 25 -65 - mixed