Accompanied Shopping Trips – North London

Gender
MaleFemale

Ethnic Origin
WhiteGypsy/Traveller/Irish travellerMixed/Multiple Ethnic groupsBlack/African/Caribbean/Black BritishIndianPakistaniBangladeshiChineseOther Asian

Do you, or any of your close friends or relatives work in any of the following occupations, either now or in the past?

Market researchMarketingAdvertisingJournalism/TV/MediaPublic relationsBiscuits or confectionery manufacturingGrocery retailing or distributionNone of these

Have you taken part in a market research discussion group, depth or shopping trip in the last 2 years?
YesNo

How long ago did you last attend a market research group discussion/depth interview?
Less than 6 months agoBetween 6-12 months ago1-5 years agoNever

How many market research group discussions/depth interviews have you attended in total for any market research company?

What were the subjects of the previous research?

Do you ever shop at any of the following stores?

Tesco (Brent Cross)B&M WillesdenNone of these

Approximately how often do you visit the above store?

More than once per weekOnce a weekOnce every 2-3 weeksOnce a monthOnce every 2-3 monthsLess oftenFor special events only – such as ChristmasVaries/can’t sayNever

Which if any of the following types of shopping trip do you undertake in Tesco (Brent Cross)?

A main grocery shopping tripTo top up on items in between a main grocery shopTo buy something for an evening meal that nightFor one or two items that I have run out of (bread, milk etc.)To buy something for lunch/food to goFor special occasions such as ChristmasOther (write in)n/a

Do you ever buy food items when you shop at B&M?

YesNo

Have you bought any biscuits specifically for Christmas this year; either as a gift, to share, or for when you have visitors?

YesNo

Are you intending to buy any biscuits specifically for Christmas this year; either as a gift, to share, or for when you have visitors?

YesNo

What types of biscuits have you purchased specifically for Christmas this year? Choose all that apply

A selection tin or box containing different types of biscuitsNovelty biscuits (E.g. Novelty tins/tubs/shapes filled with biscuits)Other biscuits with a seasonal themeOther (write in)

What types of biscuits are you intending to purchase specifically for Christmas this year? Choose all that apply

A selection tin or box containing different types of biscuitsNovelty biscuits (E.g. Novelty tins/tubs/shapes filled with biscuits)Other biscuits with a seasonal themeOther (write in)Don’t know

Where did you buy/where are you intending to buy the following biscuits?

Selection tin or box containing different types of biscuits (Choose all that apply)

AldiAsdaB&MCo-opLidlM&SMorrisonsSainsbury’sTescoWaitrose

Novelty biscuits

AldiAsdaB&MCo-opLidlM&SMorrisonsSainsbury’sTescoWaitrose

Other biscuits with a seasonal theme

AldiAsdaB&MCo-opLidlM&SMorrisonsSainsbury’sTescoWaitrose

For each group of statements below, please indicate how much the group describes you personally, using a scale from 1 to 10, where 1 – is overall strongly disagree and 10 – is overall strongly agree that they describe you.

GROUP A STATEMENTS
Life can be hectic trying to meet the needs of my family
I find myself doing more top up shops rather than big expensive food shops
I buy what everyone at home wants, so will listen to their requests
I can be impulsive if I see something new and exciting or if I see something on a deal

GROUP B STATEMENTS
Life can be hectic trying to meet the needs of my family
I plan carefully to make sure I’m buying enough food for everyone
I tend to do a big weekly/ fortnightly shop to get everything we need, I’ll make a list before I go
Larger packs are great given the number of people I’m buying for
Other members of my household influence what I buy

GROUP C STATEMENTS
Money is often a bit tight, so I like to shop round for offers
Price is important when choosing what food to buy
I don’t do a big shop as you can get better bargains by buying things from a number of different places
I’m not that keen on cooking, sometimes we’ll have a takeaway as a treat
I love snacks, especially sweets and chocolate

GROUP D STATEMENTS
I’m a bit of a foodie – I enjoy cooking and will often pay extra for better quality
I watch what I eat, try to live a healthy lifestyle and buy more natural products
I think it’s important we try to look after the environment
Snacks are often a bit of a treat so can be bought less frequently
I’ll often check the labels and nutritional information on pack before I buy snacks

GROUP E STATEMENTS
We are on a budget, but eating healthily is important and not something we want to compromise
Shops like Aldi and Lidl are important in getting healthy food for a good price
I plan out what food we need in advance and make a shopping list
Snacks are often a bit of a treat so can be bought less often

GROUP F STATEMENTS
Retired or semi retired
Conservative, consistent food preferences – I know what I like and like to stick to this rather than wanting to try new things
Shop little and often as have time to visit the shops, smaller convenience format stores are often used as these are easier to get to
Snacks are a treat, so eating in volume is avoided, but cake, chocolate and biscuits can be eaten sometimes as a nice indulgence

Which of the following words do you think other people, (your friends, your colleagues, etc.), would use to describe you? You can mention as many or as few as you like.

PracticalCreativeIntellectualImaginativeArtisticConfidentEnvironmentally awareFull of ideasSociableChattyShyArticulateHealth ConsciousModernOpen to new ideasReservedNone of these

What is your employment status?

Working full time (30+ hours)Working part-time (8-29 hours per week)Not WorkingStudentHomemakerRetired

Age of children in your household?

None0-1011-1516-17

Which store would you like to attend?

Tesco Neasden - Saturday 14th after 1.00pm (not evening)B&M Willesden - Thursday 19th after 11.00am (not evening)

What time would you like your shopping trip/interview to take place?