Cleaner Choices

Select Gender
MaleFemale

Select Ethnic Origin
White BritishWhite EuropeanBlack CaribbeanBlack AfricanBlack OtherIndianPakistaniBangladeshiChineseOther

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than ONE YEAR agoOver ONE YEAR agoNever

How many group/interviews have you been to in total?

None1-23 +

What was the subject of the last group/interview you went to?

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of laundry products such as powder/liquid/tablets/fabric conditionerRetail of laundry products such as powder/liquid/tablets/fabric conditionerNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am expecting/my partner and I are expecting our first childI am married / cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left homeI don't have any grandchildren yetI have grandchildren

How old are your children?

Who is responsible for your household laundry and cleaning, including the purchasing of the products?

I am responsible for laundry and household cleaning, and I make the decision on which washing products are usedSomeone else is responsible for the laundry and household cleaning and they make the decision on which washing products are used

Which of the following have you purchased in the past 3 months?

Cleaning products for bathroom, kitchen etcLaundry products (laundry detergent, fabric conditioner, etc.)Personal care products (shower gel, shampoo, etc.)Homeware & electrical products (batteries, electricals, etc.)None of the above

Thinking specifically now about laundry products which of the following brands have you bought in the past 3 months and currently have at home?

1. Ariel2. Bold3. Daz4. Fairy5. Persil6. Surcare7. Surf8. Ecover9. Seventh Generation10. Method11. Store's own brand

Which format do you use most often and currently have at home?

LiquidGelPowderTabletsCapsulesOther

Are there any laundry brands that you would NOT CONSIDER buying in the future?

1. Ariel2. Bold3. Daz4. Fairy5. Persil6. Surcare7. Surf8. Ecover9. Seventh Generation10. Method11. Store's own brand

Thinking now about cleaning in your home, which of the following statements most apply to you?

I don’t really care about the cleanliness of my home, and rarely clean itI somewhat care about the cleanliness of my home, a light clean every once in a while is enoughI care about the cleanliness of my home and ensure it gets cleaned regularlyThe cleanliness of my home is important to me, and I take pride in the appearance of itI really care about the cleanliness of my home, and ensure it’s thoroughly cleaned frequently

Thinking specifically about the cleaning and laundry products you use in your home... which of the following types of products do you currently use and have been buying for at least the past 6 months?

Standard, non-eco cleaning or laundry productsEco cleaning or laundry products

What eco cleaning products have you bought in the past 6 months?

Do you do any of the following?

I like to try new cleaning products/laundry detergentsI would or have recommended a cleaning product/laundry detergent to a friend and/or family memberI have considered or tried making my own cleaning products/laundry detergentsI look for cleaning/laundry tips and tricks on the internetI watch videos and/or read articles about cleaning/laundryFriends and/or family will sometimes ask me for cleaning and laundry adviceI follow cleaning blogs or influencers onlineI’m interested to learn more about my cleaning products/laundry detergentsNone of the above

On a scale from 1 to 10 (where 1 = Not concerned at all and 10 = Extremely concerned), to what extent are you concerned about the well-being of our planet?

For each of the following statements, please indicate whether you agree, disagree or are neutral about them?

I want to leave the world in a better state for next generations to come

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

I have a strong opinion about the impact which big manufacturers have on the planet

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

When possible, I switch to products which are more environmentally friendly

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

Recycling is important to me (e.g. plastics disposal, glass disposal, food waste, use of refillable water bottles)

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

I am conscious of how my food choices impact the environment

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

Using environmentally friendly modes of transport is important to me (e.g. use public transport, bike, hybrid car)

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

I strongly believe that a ‘better world begins with yourself’

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

Which of the following best describes to what extent you factor in the environmental impact of a product when buying everyday items, including laundry products?

I currently look out for and buy environmentally conscious productsI don’t currently buy environmentally conscious products, but I am open to them in the futureI am not interested in buying these types of products now or in the future

Looking at the following list of adjectives, which ones you would say best describe yourself?

AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeOptimisticPlayfulQuietSpontaneousTalkative

Which group would you like to attend?

Group 1: Eco Product Buyers - 6.30pmGroup 2: Non-buyers Of Eco Products - 8.00pm