Haircare Online Panel

Gender
MaleFemale

Ethnic origin
White EnglishWhite WelshWhite ScottishWhite Northern IrishWhite IrishGypsy or Irish TravellerEastern EuropeanOther White Background (please specify)White and Black CaribbeanWhite and Black AfricanWhite and AsianAny Other Mixed Background (please specify)IndianPakistaniBangladeshiChineseOther Asian Background (please specify)AfricanCaribbean

Do you or does anyone in your immediate family work for any of the following?

A manufacturer or distributor of toys and/or gamesAn advertising agency or media companyA food or drinks manufacturer, distributor or salesA beauty/toiletries product manufacturer, distributor or salesA hair care manufacturer, hair dresser/salon owner, distributor or salesA marketing or market research firm or departmentA public relations companyA clothing manufacturer, distributor or retailerNone of these

Have you ever attended a market research group discussion/depth interview before?

YesNo

How many market research group discussions/depth interviews have you attended in the last 2 years?

NoneOneTwoMore than 2

On what subjects was/were the group discussion(s)/depth interview(s) you attended?

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

How many occasions a week do you use each of the product types below?

Shower gel/body wash

More than 6 occasions4-6 occasions2-3 occasions1 occasion or less

Hand cream

More than 6 occasions4-6 occasions2-3 occasions1 occasion or less

Make-up

More than 6 occasions4-6 occasions2-3 occasions1 occasion or less

Nail care/varnish

More than 6 occasions4-6 occasions2-3 occasions1 occasion or less

Skin cleanser

More than 6 occasions4-6 occasions2-3 occasions1 occasion or less

Hair care products e.g shampoo/conditioner

More than 6 occasions4-6 occasions2-3 occasions1 occasion or less

Hair styling products

More than 6 occasions4-6 occasions2-3 occasions1 occasion or less

How responsible are you for choosing and purchasing the following?

Shower gel/body wash

Fully responsibleShared responsibilityHardly responsibleNot at all responsible

Hand cream

Fully responsibleShared responsibilityHardly responsibleNot at all responsible

Make-up

Fully responsibleShared responsibilityHardly responsibleNot at all responsible

Nail care/varnish

Fully responsibleShared responsibilityHardly responsibleNot at all responsible

Skin cleanser

Fully responsibleShared responsibilityHardly responsibleNot at all responsible

Shampoo/conditioner

Fully responsibleShared responsibilityHardly responsibleNot at all responsible

Hair styling products

Fully responsibleShared responsibilityHardly responsibleNot at all responsible

Which hair styling products do you currently have in your repertoire?
Choose all that apply

Heat protectionFrizz control/tamingSmoothingDry shampooLeave in conditionerHair spray (aerosol)Hair spray (pump)Volumizing spray/cream/balmMousse

To what extent do you agree with the following statements?
Choose all the ones you agree with

I am happy to spend £4 or more on a styling productI like to pay a bit more on special styling products from time to timeI only spend £5 or more on syling products for a special occasion / occasionally to treat myselfI enjoy browsing styling products in store and am interested in trying new thingsI am happy to talk about my hair and how it looks and feels

Which of the following describes your hair length?

ShortMediumLong

Which of the following describes your hair type?

StraightFrizzyCurlyWavyWiryColoured

How would you describe your hair thickness?

Very fineFineAverageThickVery thick

Which of the following describes your hair condition?

FlatOilyLimpDrySleekFullShinyDullFragileAverage

Which of the following brands are you washing your hair with at the moment/or could we find in your bathroom at the moment?

Aussie

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Dove

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Elvive

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Head & shoulders/Head & Shoulders Supreme

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Herbal Essences

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

John Frieda

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

OGX (organix)

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Pantene

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Tresemme

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Ultimate Blends

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Which of the following brands are you styling your hair with at the moment?

Tresemme

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

V05

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

John Frieda

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Charles Worthington

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Got 2b

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Elvive

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Batiste

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

L’Oreal

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Studio Pro

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Toni & Guy

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Pantene Pro V

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Alberto Balsam

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Umberto Gianni

a) This is the main one I use (e.g once a week or more)b) I use this brand occasionallyc) I have used this brand in the past, (not in the last 6 months) and would consider buying it in the futured) I have used this brand in the past, (not in the last 6 months) and would NOT consider buying it in the futuree) I don’t use this brand but would consider using itf) I don’t use this brand and wouldn’t consider using it

Which retailers/types of retailer do you/do you like to buy your shampoo and/or conditioner/styling products from?
Choose all that apply

Supermarkets (Waitrose, Tesco etc)Discount/Bargain Stores e.g TK Maxx, Poundland, Home Bargains, B&MChemist/High Street Drugstore (Boots, Superdrug etc)Department stores (House of Fraser, Debenhams etc)Boutiques/high-end specialists (e.g. Space NK, Kiehl’s, Aveda etc.)Online retailers/shops e.g Amazon, Hair HQ, Feel Unique, Look Fantastic etcIn-home sales (Avon, etc)Salon Services (Sally’s beauty supplies)Hair salonsOther (please specify)

How strongly do you agree with the following statements?

My friends would describe me as articulate

1 Disagree strongly2345 Agree strongly

I’m not comfortable sharing my views and opinions with others who might disagree

1 Disagree strongly2345 Agree strongly

I enjoy coming up with solutions for problems

1 Disagree strongly2345 Agree strongly

I find it hard to choose words to explain my ideas

1 Disagree strongly2345 Agree strongly

I love hearing friends’ and colleagues points of view of topics I’m interested in

1 Disagree strongly2345 Agree strongly

I enjoy thinking about ways to improve things

1 Disagree strongly2345 Agree strongly

I don’t enjoy listening to points of view that differ from mine

1 Disagree strongly2345 Agree strongly

I consider myself creative

1 Disagree strongly2345 Agree strongly

I like to challenge the norm

1 Disagree strongly2345 Agree strongly

I am a risk taker

1 Disagree strongly2345 Agree strongly

Friends looks to me for ideas and inspiration

1 Disagree strongly2345 Agree strongly

I think I have original ways of thinking about things

1 Disagree strongly2345 Agree strongly

The way things are presented is really important to how I understand them

1 Disagree strongly2345 Agree strongly

How confident are you doing the following?

Using a smartphone

Extremely confidentQuite confidentSlightly confidentSlightly unconfidentQuite unconfidentExtremely unconfident

Using an app on a smartphone

Extremely confidentQuite confidentSlightly confidentSlightly unconfidentQuite unconfidentExtremely unconfident

Uploading photos/videos from a smartphone

Extremely confidentQuite confidentSlightly confidentSlightly unconfidentQuite unconfidentExtremely unconfident

Interacting on an online forum with people I do not know

Extremely confidentQuite confidentSlightly confidentSlightly unconfidentQuite unconfidentExtremely unconfident

Answering some questions on an online panel (either on a smartphone, tablet or laptop) on a daily basis

Extremely confidentQuite confidentSlightly confidentSlightly unconfidentQuite unconfidentExtremely unconfident

Use WhatsApp recreationally and know how to use it well

Extremely confidentQuite confidentSlightly confidentSlightly unconfidentQuite unconfidentExtremely unconfident

What’s your favourite skin or hair care product you can buy from the supermarket? Why? What do you love about it?
Now, if you were the boss and you had to come up with 3 ideas to improve it, what would you do? (You can change anything – product, ingredients/smells, size, packaging, where it’s available… anything you like.

What was the last compliment you received? Who was it from, and how did it make you feel?