Male Grooming

[Posting this again as there has been a slight relaxation in the ethnicity criteria.]

Please see below details of some upcoming research you may be interested in:

Subject	Male Grooming
Dates	Pre-task: To be completed by Friday 19th July Online diary: Thursday 1st – Wednesday 21st August In-home Visit: Tuesday 27th, Wednesday 28th & Thursday 29th August
Location	Online and Your Own Home
Incentives	See below

We are carrying out a study at the moment among consumers on the subject of male grooming.

Looking for 18 people – males ONLY aged 25 to 55 – to take part in this three stage research project.

Must be from one of the following areas – Northern Europe, North America, Australia, New Zealand or Southern Europe… and living in the UK at least 10 years.
We can now accept 2 White British. Also,we can accept other British born males… provided their parents are from the areas listed.

Stage 1:
Online pre-task: 6 or 7 questions that will take around 30 minutes to complete. Completed by Friday 19th July

Incentive for this stage is £25.

Stage 2:
Online diary: 3 weeks, posting to a blog every 2 to 3 days, approximately 90 minutes in total. From Thursday 1st to Wednesday 21st August

Incentive for this stage is £100.

Stage 3:
Face-to-face interview, in your own home, lasting approximately 2 hours.
Tuesday 27th, Wednesday 28th & Thursday 29th August

Incentive for this stage is £75.

People from Stage 1 will be chosen to proceed to the other two stages, so you need to be available for all three stages to take part.

If you’re interested in taking part in this project, please enter your details below, then click on the “Register For This Project” button at the bottom of this form.

Once we receive your application, if you fit the basic criteria, we will contact you for further screening before you’re selected to take part.

You will only be contacted if the answers you’ve provided meet the criteria for this project and we have spaces left on the group – if you do not receive a response then you are not required to participate on this occasion.

Have you or any members of your family or close friends ever worked in any of the following occupations or industries?

An advertising or public relations agency or departmentA marketing company or departmentPress, media, TV, radioA market research company or departmentA company that manufactures or sells male grooming productsA company that manufactures or sells small electrical appliancesPsychology or SociologyHairdresserNone of the above

Have you ever taken part in any market research group or interview, whether online or in a venue?

YesNo

When was the last time you took part in any market research?

In the last 6 monthsLonger than 6 months ago

How many focus groups have you ever attended?

01-33 or more

If you are invited to take part in any research, do you agree to be audio or video
recorded (for market research/internal purposes only)?

YesNo

What is your net monthly household income (after tax)?

Less than £800£801 - £1,500£1,501 - £3,000Over £ 3,000

What is your current employment status?

Full time workingPart-time workingMaternity leaveApprenticeship/StudiesNot working

How would you describe your ethnic origin?

Northern EuropeanNorth AmericanAustralianNew ZealanderSouthern European (incl. Turkey)Other

How many years have you been living in the UK?

Are wearing a beard (this includes also a designer stubble)?

YesNo

How would you describe your beard?

Which appliances you are using for grooming your facial hair (this includes electrical as well as non-electrical appliances)?

Manual razorElectric razorElectric trimmerScissorsOther device (please specify)

Make and model of each appliance (where applicable)?

Please briefly describe your typical grooming habits – what exactly you do, which appliances you use and how?

What does your beard mean to you?

When it comes to beard styles, where do you get your inspiration from?

Thinking about your facial hair now, to what extent do you agree or disagree with the following statements?

I enjoy creating a style of my own
1 = strongly disagree2 = disagree3 = neither agree/nor disagree4 = agree5 = strongly agree

I am confident when grooming my facial hair at home
1 = strongly disagree2 = disagree3 = neither agree/nor disagree4 = agree5 = strongly agree

I like to be first to try out a new facial hair style
1 = strongly disagree2 = disagree3 = neither agree/nor disagree4 = agree5 = strongly agree

I like to experiment & explore different facial hair styles
1 = strongly disagree2 = disagree3 = neither agree/nor disagree4 = agree5 = strongly agree

I enjoy sharing new facial hair styles online
1 = strongly disagree2 = disagree3 = neither agree/nor disagree4 = agree5 = strongly agree

How would you describe the colour of your facial hair?

How would you describe the density of your facial hair?

Light densityMedium densityHigh density

How often do you typically do the following…

Google male facial hair styles
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenLess often than once a monthNever

Active in internet chats/forums for male grooming topics/facial hair styles
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenLess often than once a monthNever

Follow bloggers/instagrammers on male grooming topics/facial hair styles
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenLess often than once a monthNever

Watch YouTube videos about male grooming topics/facial hair styles
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenLess often than once a monthNever

Who in your household actually chooses and buys your grooming products and appliances?

You choose the grooming products and appliances you want, and you buy them yourselfYou choose the grooming products and appliances you want, but someone else buys themSomeone else in the house chooses the grooming products and appliancesYou use whatever grooming products and appliances are in the house

How would you describe your lifestyle? Please give 5 words spontaneously to describe your lifestyle?

For each of the following statements, please indicate to what extent it describes you (on a scale of 1-10 where “10” means that the statement describes your feelings extremely well and “1” means the statement does not describe your feelings at all)?

I like to do creative things e.g. building things, sketching, or singing.
12345678910

When I go out for a meal I typically try to find a dish I have never tried before
12345678910

When I go out for a drink if there is an opportunity to try a twist on something I’m familiar with I’ll order that rather than what I am used to (Craft beer, Artisan gin etc.)
12345678910

Please give an example of the thing you scored the highest?

Please describe an innovative new product or service that you think is really great, and what you like about it. Think about what made you want to try it, and what makes it such an innovative product.

Can you talk about something “new” you’ve come across recently – this could be a new shop, restaurant, bar, pop-up shops, food markets, exhibitions, etc.

How often do you typically do the following…

Go to a café
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Visit exhibitions, museums
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Go out for meeting my friends
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Try out new cooking recipes
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Go shopping (for clothes, cosmetics)
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Go to a restaurant
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Go to a concert
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Visit friends at their house
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Invite friends for dinner
Every day2-3 times per weekOnce per weekEvery 2-3 weeksOnce a month or less oftenNever

Do you have your own account in the following forums/social media? (Choose all that apply)

InstagramPinterestTwitterSnapchatFacebookNone of these

Which of these 3 statements reflects best how you use products in general?

Typically, I prefer using products according to instructionsTypically, I use the usage instructions as a first guidance, but then I like playing around with my productsI never read the instructions, I prefer finding out my own way of using my products

Which social media, websites, blogs inspire you most for facial hair styles/male grooming topics? Do you follow any specific sites/bloggers/influencers? If yes, which?

Do you post yourself about facial hair styles? If yes, which site?

During the selection process you'll be asked to send us a recent selfie. Would you be OK doing this?

YesNo

If you are selected for this study, we will ask you to participate in an online blog about your grooming habits. Do you agree to the online blog being observed by the end client?
(The blog observation will of course be handled strictly confidentially, fully in-line with legal requirements for data protection.)

YesNo

Do you agree to potentially being visited in your home for a 2 hour interview? During this visit, short video clips may be taken with your consent. (The recordings will of course be handled strictly confidentially, fully in-line with legal requirements for data protection.)

YesNo

Do you agree to signing a confidentiality agreement?

YesNo