Baby Food

SELECT ETHINIC ORIGIN
White BritishWhite otherBlack CaribbeanBlack AfricanBlack otherIndianPakistaniBangladeshiAsian otherChineseWhite & Black CaribbeanWhite & Black AfricanWhite & AsianOther

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

How many times have you taken part in a market research group discussion/depth interview?

None1 to 34 to 6More than 6

What subjects have you been interviewed on before?

What is your working status?

Full timePart-timeUnemployedNot workingFull time student/in education

If working, when did you start back after maternity leave

Do you or any of your friends/relatives, work or have ever worked in any of the following trades/professions or for any companies mentioned here?

Market ResearchMarketingJournalismAdvertisingPublic RelationsGrocery Store/SupermarketProduction, distribution, sale, marketing of baby products/baby foodsNone of these

Age of baby
0-6 months6-10 months10-18 months18-36 months

Who in your household is the decision maker when it comes to shopping for baby products including baby foods?
MyselfJointly with partnerI am not involved in purchasing baby products/baby foods

How you do shop for baby food products?
OnlineInstore

a) Which of these stores do you use for your MAIN grocery shop (at least every 2 weeks)? – Single choice.
AldiAsdaCo-opIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods MarketOther supermarketOther convenience store

Which of these stores do you use OCCASIONALLY (at least once a month) or for top up shopping? – Tick as many as you need.
AldiAsdaCo-opIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods MarketOther supermarketOther convenience store

c) And are there any stores where you would NEVER consider shopping?

AldiAsdaCo-opIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods MarketOther supermarketOther convenience storeNone

Which of the following best describes what stage you are at with your youngest child?
Have not started weaning yet, and have not thought about itI will start to wean my baby in the next 1-2 monthsI have just started weaning my baby (in past month)My baby eats some solid/pureed food once a dayMy baby eats solid food twice a dayMy baby eats three solid meals a day

Which of the following best describes what you feed your baby currently? Please note, we are only interested in what you are feeding your baby now, not in the past

a) Regularly (that is at least 3 times a week)?
Packaged baby food (ready-made meals -packets, jars & pouches, tray meals) found in the baby aisle or chilled fresh sectionsHome cooked food made from scratchFinger foods (i.e. baby led weaning)

b) Occasionally (that is 2-4 times a month)?
Packaged baby food (ready-made meals -packets, jars & pouches, tray meals) found in the baby aisle or chilled fresh sectionsHome cooked food made from scratchFinger foods (i.e. baby led weaning)

c) And which would you NEVER consider for baby products?
Packaged baby food (ready-made meals -packets, jars & pouches, tray meals) found in the baby aisle or chilled fresh sectionsHome cooked food made from scratchFinger foods (i.e. baby led weaning)

For which of these occasions do you buy baby packaged baby food?
BreakfastLunchDinnerDessertsSnacks

Which of the following brands do you buy for baby products?
AldiMarks and SpencerMarks & Spencer Simply FoodAsdaLidlTescoTesco ExtraTesco Express/MetroSainsbury’sSainsbury’s LocalMorrison’s

Thinking of packaged baby foods (ready-made meals – packets, tins, jars & pouches), which of the following brands/ supermarket own label

a) do you currently purchase?
Sainsburys Own LabelASDA’s Little AngelsMorrison’s Own LabelTesco Own LabelLidlAldi MamiaM&S Own LabelWaitrose Own labelBoots Own LabelCow & GateHeinzHippElla’s KitchenBabeasePlumKiddyliciousPiccoloOrganixLittle DishAnnabel Karmel

b) would you never consider buying?
Sainsburys Own LabelASDA’s Little AngelsMorrison’s Own LabelTesco Own LabelLidlAldi MamiaM&S Own LabelWaitrose Own labelBoots Own LabelCow & GateHeinzHippElla’s KitchenBabeasePlumKiddyliciousPiccoloOrganixLittle DishAnnabel KarmelOther (specify)None

Thinking about parenting, do you agree or disagree with the following?

"Having a strict routine (e.g. around sleeping & feeding) is important to me"

AgreeNeitherDisagree

"I tend to just go with the flow as long as my baby is happy"

AgreeNeitherDisagree

"I’m quite relaxed when it comes to parenting"

AgreeNeitherDisagree

"I find there are times when being a mum can be quite stressful"

AgreeNeitherDisagree

"I think I’m quite a confident mum and friends often ask me for advice"

AgreeNeitherDisagree

"I often ask for advice from my friends and family as I often worry I’m not doing the right thing"

AgreeNeitherDisagree

"I stick to baby brands I know and trust"

AgreeNeitherDisagree

"I like to try new and different baby products"

AgreeNeitherDisagree

"I like to feel in control as a mum as it means I am always prepared"

AgreeNeitherDisagree

"I look for advice from online sources e.g. forums, Netmums, baby club etc."

AgreeNeitherDisagree

Is your baby healthy with NO special feeding requirements or allergies?
YesNo

Who do you usually shop with when you shop for baby food?
On ownWith baby

If you were in a depth interview/group discussion with people you had not met before, how do you think you'd feel and behave?
I find it easy to talkI am happy talking to people I haven’t met beforeI sometimes feel intimidated by strangers, and sometimes find I don’t know what to sayI sometimes feel uncomfortable and anxious in the company of new peopleI’d switch off if I found it boring

Would you be happy to be re-contacted by 2CV in the future regarding this project?
YesNo

Which group would you like to attend?

Group 1: First Weaning - 10.00amGroup 3: Early toddler - 3.00pm