Tobacco Products 2 (re-do)

What is your marital status?

Single (living in the parental home)Single (living away from parental home)MarriedcohabitingDivorcedWidowed

What is your working status?

Full timePart timeStudentUnemployedRetiredHomemaker

Do you or any member of your family work in any of the following industries?

Advertising, marketing or public relationsA marketing research company or a marketing research department of a companyMedia, such as radio, newspaper, television, magazine, internet communications, or social media companySales, manufacturing, or distribution of tobacco or nicotine related productsSales, manufacturing, or distribution of e-cigarettes or related productsHealth IndustryNone of these

Have you participated in a market research food product survey or group discussion within the past 3 months?

YesNo

Because this study is exploring tobacco/smoking alternatives, we have to check to see if you are currently pregnant, breastfeeding, and/or trying to conceive?
YesNo

Which of the following products have you used in the past 7 days?

a. chewing gumb. teac. coffeed. tobacco products

Which of the following products do you use or have used in the Past 3 Months?

Vape (with a tank or chamber where you add liquid yourself)Vape (with a clip-on cartridge system)E-cigarette – the kind that looks like a traditional cigaretteA device that heats special tobacco sticks but does not combust themOther (please record what below)I smoke packaged cigarettes

Among the following brands of electronic devices that can be used with tobacco products, which ones HAVE YOU SEEN OR HEARD OF?
Your awareness can be from the actual package/product, from seeing others with it or from posters or advertising.

IQOSPloom TechgloiFuseJuulNone of these

To what extent do you agree to with the following statement in regards to IQOS?

"I am very familiar with IQOS, I know a lot about the product, usage and advantages"

Fully agreeSomewhat agreeNeither agree nor disagreeSomewhat disagreeDo not agree at all

You have indicated that you have some awareness of what the IQOS product is.

Please describe what the items you insert into the IQOS device you have in mind are like:

Have you ever bought an IQOS device?

YesNo

If YES, who was this for?

Myself to useFor someone else (e.g. as a gift)n/a

How long ago did you buy IQOS?

About a month ago or lessAbout 2 – 5 months agoOver 5 months agon/a

How often do you use your IQOS and when did you start using it?

I only use IQOSI use IQOS most of the timeI use IQOS and conventional cigarettes (not roll-ups) roughly 50/50I rarely if ever use my IQOS NOWn/a

Which, if any, of the following types of HEETS do you use?

Amber HEETSYellow HEETSSienna HEETSTurquoise HEETSBlue HEETSNone of the above

Have you ever tried IQOS?

YesNo

How recently did you try IQOS (if you have tried it more than once, how recently was your first experience of trying IQOS?)

In the past monthBetween 1 to 2 months agoBetween 2 to 3 months agoBetween 3 to 6 months agoOver 6 months agon/a

If you have tried IQOS but never purchased it or owned it;
How many times have you tried IQOS?

Once2 to 3 timesMore than 3 timesn/a

How did you try IQOS?

Did you try IQOS:

VIA GUIDED TRIAL WITH AN IQOS EMPLOYEE (I.E. INSTORE, WITH AN IQOS COACH, IN A TOBACCONIST, ETC.)VIA A FRIEND/WORD OF MOUTHBY MYSELFOTHER (WRITE IN below)n/a

HOW MANY GUIDED TRIALS HAVE YOU HAD OF IQOS?

NoneOneTwoThree or more

How did you become aware of IQOS? Did you become aware of IQOS? (Select all that apply)

ONLINE (WEBSITES, APPS, BLOGS/VLOGS ETC)FRIENDS/ACQUAINTANCE TOLD ME ABOUT ITBILLBOARDS IN THE STREETAPPROACHED BY AN IQOS STAFF MEMBER/PROMOTEROUT OF HOME (seeing someone use it when I was out and about)OTHER (WRITE IN below)

Which of the following best describes your intention to try IQOS?

I WILL DEFINITELY TRY IQOSI WOULD BE OPEN TO TRY IQOS IF THERE IS AN OPPORTUNITYI WOULD NOT EVER TRY IQOSDON’T KNOW

Do you currently smoke conventional/manufactured cigarettes?

I don’t smoke conventional/manufactured cigarettesI smoke conventional/manufactured cigarettes

How many conventional/manufactured cigarettes do you smoke per day?

Please tell us about your favourite [choose one from below] and tell me why it’s important to you – use descriptive words so I understand what it is that makes it your favourite.
o TV ad
o Radio programme
o Song
o Piece of clothing

Please tell us about your favourite item and why it’s important to you?

Are you a UK National or have you been living permanently in the UK for at least 10 years?
UK NationalNon-UK National living in the UKPermanently living for at least 10 years

If invited to take part in this research, you will be asked to sign a non-disclosure agreement related to market information that will be shared with you during the research. Are you willing to do this?

YesNo

As part of this research you will be asked to bring photographic ID as proof of your age, and also bring along your current cigarettes/e-cigarette device/IQOS device and refills if you use them. Are you willing to take part on this basis?

YesNo

Are you willing to be contacted again, within the next 6 months, specifically for Market Research purposes in relation to this study?

YesNo

Which date and time would you like to be interviewed?

Monday 29th April 5.00pmMonday 29th April 7.00pmTuesday 30th April 5.00pmTuesday 30th April 7.00pm

Alternative date and time in case first choice is not available?
Monday 29th April 5.00pmMonday 29th April 7.00pmTuesday 30th April 5.00pmTuesday 30th April 7.00pm