Project Drinkable

Have you ever participated in a market research interview or group discussion?

YesNo

When was the last time you participated to a focus group or market research interview?

This monthDuring the last 6 monthsBetween the last 6 months and 12 monthsMore than one year agoNever

What were the subjects?

Do you or any member of your family work in any of the following industries?

MarketingMarket researchAdvertisingPress/JournalismPublic RelationInternet/TelecommunicationEducationManufacturing or retail/wholesale of food and/or beveragesManufacturing or retail/wholesale of personal care, hygiene and/or cosmetic productsNone of these

Are you?
Single without childSingle with child(ren)Couple without childCouple with child(ren)

How many children?

What is your current working status?

Working Full timeWorking part timeHousewifeLooking for a jobStudent

Do you or someone of you household suffer from food allergies of any kind or follow a specific diet?

YesNo

Who is responsible for choosing and doing groceries in supermarket within your household?

Me most of the timeMe and my partner at 50%My partner exclusivelySomeone else

To what extent do you agree or disagree with the following statements?

I’m a promotion hunter

1-Fully agree2345-Fully disagree

I pay attention to the quality of products

1-Fully agree2345-Fully disagree

I only buy private labels/low costs channels

1-Fully agree2345-Fully disagree

Where do you mainly buy your chilled dairy groceries?

In hyper/supermarketsIn supermarketsIn local storesOnlineIn hard discount

Which of the following products:

A - you consume within your household

CheeseDrinkable yogurtSmoothieSpoonable yoghurtKefirButterNone of these

B - and at which frequency

More than once a week

CheeseDrinkable yogurtSmoothieSpoonable yoghurtKefirButter

Once every week

CheeseDrinkable yogurtSmoothieSpoonable yoghurtKefirButter

1-3 times a month

CheeseDrinkable yogurtSmoothieSpoonable yoghurtKefirButter

Less than 1 time a month

CheeseDrinkable yogurtSmoothieSpoonable yoghurtKefirButter

Never

CheeseDrinkable yogurtSmoothieSpoonable yoghurtKefirButter

C - will you never consume

CheeseDrinkable yogurtSmoothieSpoonable yoghurtKefirButter

For each category which brand and format did you buy in hyper/supermarket and consume these last 3 months?
Please describe the packaging?

Drinkable yogurts

Exact product (brand + format)

Smoothies

Exact product (brand + format)

Kefir

Exact product (brand + format)

Which of the following brands you...?
- currently consume
- reduced consumption drastically
- stopped consuming

Actimel
currently consumereduced consumption drasticallystopped consuming

The Collective
currently consumereduced consumption drasticallystopped consuming

Court Lodge
currently consumereduced consumption drasticallystopped consuming

Innocent
currently consumereduced consumption drasticallystopped consuming

Savse
currently consumereduced consumption drasticallystopped consuming

NOTE: Prior to being selected to take part in the project, you'll be asked to provide a picture of the product you use.

Which of the following brands would you NEVER BUY?

The CollectiveCourt LodgeInnocentSavseRachel’sSKINone of these

To what extent do you agree or disagree with the following statements about yourself?

I’m an open person

1-Fully agree2345-Fully disagree

Before I say something, I usually think about it for quite a while.

1-Fully agree2345-Fully disagree

If I have to describe something, I’m usually able to do this in a lot of detail

1-Fully agree2345-Fully disagree

In a focus group, I would like to create my own ideas.

1-Fully agree2345-Fully disagree

I’m told that I’m quite creative.

1-Fully agree2345-Fully disagree

If I’m confronted with a new idea, I’m quickly able to understand what the advantages and disadvantages of this would be for me and why.

1-Fully agree2345-Fully disagree

In a focus group, I would like to work together with others, but also discuss and stand up for my own ideas.

1-Fully agree2345-Fully disagree

Commercials sometimes can give me useful information

1-Fully agree2345-Fully disagree

If you could have lunch with a celebrity, past or present, who would this be with and why?

During this study, you will be shown statements and items by Ipsos, the interviewer, or other participants. They may be of a confidential nature. Do you agree not to talk about these statements or items in public?

Yes, I agreeNo

When you meet our facilitator, you will be asked to sign a confidentiality agreement and a document relating to image rights. Do you agree to sign this document when you meet our facilitator?

Yes, I agreeNo

Which group would you like to attend?

Group 1: Kefir & drinkable yoghurt consumers - Thursday 14th 3.00pmGroup 2: Smoothies & drinkable yoghurt consumers - Friday 15th 10.00am