Oral Care

Do you have a computer or tablet to log in on to the online community with a valid email address which you check regularly and are you available and willing to do this?

YesNo

Do you have a web cam, smartphone and/or camera on which you are comfortable taking digital photos and making video clips and uploading them onto your computer?

YesNo

Are you able to come along to the researchers' offices in Islington to collect the 3 toothpaste products to trial over the 2 weeks?

YesNo

The final stage of this project would be for you to possibly attend a 1.5 hour focus group in Islington. The dates will be during w/c 28th of January – we will confirm these asap. Would you be available and interested in attending if chosen?

YesNo

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersHealthcare (oral) e.g. dentist, dental nurse, hygienistManufacturer, retailer, distributor of dental or oral care productsNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

What was the discussion about?

How many sessions would you say you have attended in the last 2 years?

3 or moreLess than 3None

Would you be willing to be re-contacted in the future for this project specifically?

YesNo

Which of the following statements best applied to you?

I am pregnantI have had a child within the last yearNone of thesen/a

Thinking about toiletries/personal care products, which of the following do you currently use every day?
Choose all that apply

ShampooAnti-perspirant/deodorantBody Wash/Shower GelToothpasteMouthwash/Oral rinse productsDental Floss

Which of the following do you do as part of your oral care?
Choose all that apply

I regularly floss my teethI brush my teeth at least once a dayI regularly visit a dentistI regularly visit a hygienistI regularly use a mouthwash

When it comes to oral hygiene products to personally use, which of the following applies to you?

I buy my ownI choose which specific product to use but someone else buys itI just use whatever someone else in the house buys

Have you experienced any pain or discomfort in your teeth during any of the following activities in the last 12 months?
Choose all that apply

When eating or drinking hot thingsWhen eating or drinking cold thingsWhen eating or drinking sweet thingsWhen eating spicy foodWhen eating or drinking acidic/sour foods or drinksWhen brushing your teethWhen breathing in cold air conditioning or when outside in the winterWhen using cold water to brush teethNone of these

Which of the following do you think caused the pain or discomfort you mentioned above?
Choose all that apply

Tooth decay/cavitiesReceding gumsBleeding gumsGingivitisSwollen gumsAcid erosion/acid wearWeak or thinning enamelTeeth sensitivityPeriodontitisOral surgeryDon’t known/a

Which of the following have you experienced in the last 6 months?
Choose all that apply

Tooth decay/cavitiesReceding gumsBleeding gumsGingivitisSwollen gumsAcid erosion/acid wearWeak or thinning enamelTeeth sensitivityPeriodontitisOral surgeryn/a

How concerned are you by the pain or discomfort in your teeth?

Extremely concernedVery concernedSomewhat concernedNot very concernedNot at all concernedn/a

Do you use oral care products specifically to try prevent/treat your sensitivity?

Yes, I do use oral care products for sensitive teethI sometimes use oral care products for sensitive teethNo I do not suffer from sensitive teeth and do not use oral care products to deal with this

Which of these two statements best applies to you?

Price is the primary influence on my purchase of toothpastePrice is not the primary influence on my purchase of toothpaste

Thinking about when you purchase toothpaste, which of the following statements describes you?
Choose all that apply

I only ever stick to the same brands/products that I am familiar withI am open to the idea of trying new brands/productsI am prepared to pay a bit more for a better quality productI am open to the idea of buying and using a specialist toothpaste for my own oral health needsI tend to mainly buy whatever is on offer/promotion

How interested you are in looking after your teeth and gums?

1 Very interested2 Quite interested3 Not that interested4 Not at all interested

How strongly do you agree or disagree with each of the following statements;

I actively seek out healthcare information – looking at information on packaging, online etc

1 Strongly disagree2 Somewhat disagree3 Neither agree nor disagree4 Somewhat agree5 Strongly agree

I am interested in learning more about healthcare products from sources such as online, leaflets, forums etc,

1 Strongly disagree2 Somewhat disagree3 Neither agree nor disagree4 Somewhat agree5 Strongly agree

I always take care of my appearance

1 Strongly disagree2 Somewhat disagree3 Neither agree nor disagree4 Somewhat agree5 Strongly agree

My personal care routine is rigorous. I know I sometimes do more than others on this front but it’s important to me

1 Strongly disagree2 Somewhat disagree3 Neither agree nor disagree4 Somewhat agree5 Strongly agree

I am prepared to pay a slight premium for personal care and oral care products to ensure I’m getting the best quality

1 Strongly disagree2 Somewhat disagree3 Neither agree nor disagree4 Somewhat agree5 Strongly agree

If you could have a superpower which one would it be and WHY?

If you were to share a long train trip with 3 famous people – who would they be and WHY?

Which of the following words you think other people, e.g. your friends, relatives, colleagues etc. would use to describe you?
Choose all that apply

PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVEDBRIGHT