Christmas Shopping (Finchley)

Select Ethnic OriginWhiteGypsy/Traveller/Irish travellerMixed/Multiple Ethnic groupsBlack/African/Caribbean/Black BritishIndianPakistaniBangladeshiChineseOther Asian

What is your employment status?

Working full time (30+ hours)Working part-time (30 hours or less)Self-employedStudentRetiredLooking after homeLong-term sick or disabledUnemployed/seeking workOther (please specify)

It is possible that the research company (via your recruiter contact) will need to re-contact you to take part in further stages of this project or to take part in other research projects. Please be assured that you are not obliged in any way to take part in anything further if you agree to be re-contacted.

YesNo

The research company maintains a database of all of the participants taking part in our UK research projects. The details that we retain are the participant name, age, phone number/email address along with details of the research participated in (date, project, client). Without this information, we would not be able to perform the quality control measures required by the MRS Code of Conduct. This information is used solely for the purposes of quality control and it is stored by the research company securely on an encrypted UK based server.

YesNo

All of your responses to questions within the screener will be supplied to our client, the research team, so that is able to see the range of participants that we have recruited and invited to take part in the research. This will help to ensure we have not made any errors and have recruited the right participants, and it will provide the moderator with the opportunity to prepare for the group/interview. The research team have a responsibility to ensure your data is stored safely and only distributed to those within the project team. They are obliged to destroy these details once the project is complete and must never use them for re-contact purposes without your prior permission

YesNo

Are you scheduled to participate in a market research group discussion/depth interview in the next 6 months for any market research company?
YesNo

Have you ever attended a market research group discussion/depth interview for any market research company?
YesNo

How long ago did you last attend a market research group discussion/depth interview?
In the last 6 monthsMore than 6 months ago

How many market research group discussions/depth interviews have you attended in total for any market research company?

Do you have children in your household?
YesNo

What are the ages of the children there are in your household?

Please indicate into which of the following bands the gross (before tax and national insurance) the total annual income for your household falls?
Combined household income less than £17,000Combined household income £17,000 - £20,999Combined household income £21,000 - £24,999Combined household income £25,000 - £34,999Combined household income £35,000 - £59,999Combined household income £60,000 - £99,999Combined household income £100,000 or moreDon’t knowPrefer not to answer

Which of the following best describes your plans for this year’s Christmas?
I am not planning to celebrate XmasI will be celebrating Xmas away from home (i.e not in the UK)I don’t tend to make a big deal of Xmas celebration, so I will be putting minimal effort this yearI will be hosting Christmas this yearI will be visiting my family/relatives/friends who will be hosting Christmas celebrationI will be hosting New Year celebrationNone of the above

Who in your household is responsible for grocery shopping?
Me onlyMe and partnerPartner

When it comes to your shopping plans for this December, which, if any, applies to you?
Regular grocery shopping for myself/familyShopping for new kitchen appliances (i.e. fridge, dishwasher, cooker etc.)Shopping for giftsShopping for festive grocery products (i.e. Xmas turkey, crackers, mince pies, Xmas fruit cakes etc.)Beauty productsOther

How often do you visit the following stores?

More than once a week
WaitroseTescoSainsbury’sAsdaMorrison’sCoopM&S

1-3 times in 2 weeks
WaitroseTescoSainsbury’sAsdaMorrison’sCoopM&S

Once in 2 weeks
WaitroseTescoSainsbury’sAsdaMorrison’sCoopM&S

Once a month
WaitroseTescoSainsbury’sAsdaMorrison’sCoopM&S

Once every few months
WaitroseTescoSainsbury’sAsdaMorrison’sCoopM&S

Once every 3 months or less
WaitroseTescoSainsbury’sAsdaMorrison’sCoopM&S

Which of the following best describes your shopping with Waitrose?
Main shop: majority of the grocery products purchasedTop-up shop: additional or extra products I purchase throughout the week as I need themSpecial occasion shop: purchasing specific items that I prefer to purchase at Waitrose especially when I am looking for something a little more specialI purchase only the products from Waitrose Essential rangeI purchase only a few specific products I like getting from Waitrose

Thinking about Waitrose, overall how much of your supermarket budget do you typically spend at Waitrose each month?
Less than 10%10-49%More than 50%

How many different uses, beyond the obvious, you can think of for a paper clip?

Please look at the list of things below people have said about their attitudes to cooking, and indicate to what extent you agree or disagree that they apply to you?

I really enjoy cooking
1. Strongly disagree2. Disagree3. Neither agree nor disagree4. Agree5. Strongly agree

I rely heavily on convenience products to make cooking quick/simple (e.g., ready to cook, meal kits, prepared vegetables etc)
1. Strongly disagree2. Disagree3. Neither agree nor disagree4. Agree5. Strongly agree

I enjoy trying new foods (e.g., from other cultures, Chef creations, etc)
1. Strongly disagree2. Disagree3. Neither agree nor disagree4. Agree5. Strongly agree

Which shopper profile do you fit?
Shopper 3 - Age 55 to 74Shopper 6 - Age 45 to 54Shopper 9 - Age 28 to 44 no childrenShopper 12 - Age 28 to 44 with children

Date and time of telephone interview?

Alternative time in case first choice is not available?