Yoghurt Drinks

Select EthnicityPakistaniIndianBangladeshiAlgeriaBahrainComorosDjiboutiIraqJordanKuwaitLebanonLibyaMauritaniaMoroccoEgyptianSyrianPalestinianLebaneseSaudiEmiratiOmaniYemeniQatariSaudi ArabiaSomaliaSudanSyriaTunisiaThe United Arab EmiratesAny Other

The personal information you provide will be used solely for this market research project. The market research session will be audio and/or video recorded. This is for purposes of this project only. Can you confirm that you understand and are happy with this?

YesNo

Do you, or any close family or friends work in any of the following occupations or industries?

AdvertisingMarket researchMarketingJournalismPublic relationsLobby or campaign groupLocal, regional or national politicsEmployees of Local AuthoritiesTechnology industryNone of the above

Have you ever taken part in market research?

YesNo

How many group discussions or interviews have you attended in the last 6 months?

012 or more

Which religion do you most closely associate with?

MuslimJewishChristianAny otherNone

Below is a list of different kinds of yoghurt based products, please tell me which descriptor(s) best describes your association with each:

I regularly purchase and consume this variant at least once every week
Plain yoghurtOrganic yoghurtGreek yoghurtYoghurt drinks/Drinkable yoghurts (e.g. Ayran, Lassi etc.)Packaged smoothiesFlavoured yoghurtLow fat yoghurtGoat or sheep milk yoghurtsFull fat yoghurtOther

Sometimes, I purchase and consume this variant once or twice a month
Plain yoghurtOrganic yoghurtGreek yoghurtYoghurt drinks/Drinkable yoghurts (e.g. Ayran, Lassi etc.)Packaged smoothiesFlavoured yoghurtLow fat yoghurtGoat or sheep milk yoghurtsFull fat yoghurtOther

I don’t purchase or consume this variant but do not mind doing so in the future
Plain yoghurtOrganic yoghurtGreek yoghurtYoghurt drinks/Drinkable yoghurts (e.g. Ayran, Lassi etc.)Packaged smoothiesFlavoured yoghurtLow fat yoghurtGoat or sheep milk yoghurtsFull fat yoghurtOther

I don’t like to purchase or consume this variant at all
Plain yoghurtOrganic yoghurtGreek yoghurtYoghurt drinks/Drinkable yoghurts (e.g. Ayran, Lassi etc.)Packaged smoothiesFlavoured yoghurtLow fat yoghurtGoat or sheep milk yoghurtsFull fat yoghurtOther

Who in your household buys the above mentioned yoghurt based variants (including yoghurt and drinkable yoghurt drinks)?
I do the shopping by myselfI ask someone else to do the shopping but decide on the type/brandI do the shopping with my spouse/partner/flatmateSomeone else does the shopping and I don’t have much input

Which of the following brands specializing in yoghurt-related products do you consume?
ActiviaAlproBrookleaCollectiveEridanusLancashire FarmLiberteMilbonaOnkenPakeezaRachelsSkyrFrubesYopMlekovita KefirBenecolDanoneYakultActimelNomadicMis AyranTotal (FAGE)Yeo ValleyPrivate Label (supermarkets’ own)Other

We would like to invite you to a group discussion, which will also have other people like you, present, lasting approximately 120-minutes on a topic related to yoghurt-based products. Will you be willing to participate?

Willing to participateNot willing to participate

Would you be willing to stay behind for 2-3 mins at end of the discussion to give some feedback on a video camera? I can assure you that the footage will not be made public. It will just help us to capture some interesting learning in an engaging way.
Willing to take part in Vox popsNot willing to take part in Vox pops

Which group are you interested in attending?

Quad 3: Wednesday - Arab Females - 5.45pmGroup 3: Wednesday - Asian Males - 8.15pmGroup 4: Thursday - Asian Females - 5.45pmQuad 4: Thursday - Arab Males - 8.15pm