Ale Study

What is your working status?

Full TimePart TimeUnemployedStudent

Do you or any member of your family or close friends work in any of these areas?

Advertising/sales promotion/designCateringJournalismMarketing/market researchNew product developmentPublic relationsDrinks manufacture and/or distributionTV/Radio/PressGrocery/supermarket stores/off licencePubs, restaurantsNone of these areas

Are you scheduled to participate in a market research group discussion in the near future?

YesNo

How long ago did you attend a market research group discussion/depth interview?

In the last 12 monthsMore than 12 months agoNever

Where were you born & brought up?

In the UKOutside the UK

How often do you meet up with groups of friends/fellow students/colleagues for socialising (any type)?

Every day3+ times per weekWeeklyFortnightlyAbout once a monthA couple of times a yearLess than a couple of times a year

Which of the following areas do you regularly go out in when socialising and would say you know well?

Central London – West End, Square Mile/The CityWest London – Ealing, Notting Hill, Ladbroke GroveWest London other – please specifyNorth London – Camden, IslingtonNorth London other – please specifySouth London – Brixton, PeckhamSouth London other – please specifyEast London – Shoreditch, Hoxton, DalstonEast London other – please specify

Would you feel comfortable in showing people around the area you live and socialize, recommending places to visit, bars and activities?

YesNo

Which of the following statements best describes you?

Creativity is part of who I am, I enjoy the process of designing / making something newI like to think of myself as an ideas person who thinks outside of the box most of the timeI am not a very creative person

Using a scale of 1 to 10 - where 1='not like me at all' and 10='very like me' - how much do the following statements apply to you?

Statement A - I love to do different things

Statement B - I’m a doer

Statement C - I prefer an easy ride and try to avoid disagreements

Statement D - I have a large diverse network of friends who are all into different things

Statement E - I love to create new things

Statement F - I like to share my opinions

Statement G - I generally enjoy routine

Statement H - I love living in the city and exploring new things (passionate about my city and what it has to offer)

Statement I - I love to embrace new things

Statement J - I am tired of London life and would prefer to live elsewhere

Which of the following best describes how frequently you drink alcohol?

Weekly or more oftenFortnightlyMonthlyLess often

Which of the following alcoholic drinks do you drink regularly, occasionally or not at all?

Regularly
Bottled lagerDraught lagerBottled AleDraught AleCraft ales and lagersCider

Occasionally
Bottled lagerDraught lagerBottled AleDraught AleCraft ales and lagersCider

Not at all
Bottled lagerDraught lagerBottled AleDraught AleCraft ales and lagersCider

How many times would you typically drink ale – at home and/or in pubs?

In pubs/bars

At home

In an average social drinking occasion how many pints/bottles or cans of lager would you drink?

Which of the following reasons would you say is why you drink beer (ales or lager) ?

To have a laughBe part of a groupTo spend quality time with othersLike the tasteRelax and unwindLike to drink on your own

Which of the following brands of ale and lager;

A) Do you drink regularly (at least once a week)?
B) Are you open to drinking?
C) Have you heard of?
D) Would you never choose to drink?

A:Drink regularly?
Tetley’sJohn SmithsBoddington’sHeinekenCarlsbergBudweiserStellaSpitfireCarlsberg ExportBeavertownBrewdogEstrellaHobgoblinDoom Bar

B: Open to?
Tetley’sJohn SmithsBoddington’sHeinekenCarlsbergBudweiserStellaSpitfireCarlsberg ExportBeavertownBrewdogEstrellaHobgoblinDoom Bar

C: Heard of?
Tetley’sJohn SmithsBoddington’sHeinekenCarlsbergBudweiserStellaSpitfireCarlsberg ExportBeavertownBrewdogEstrellaHobgoblinDoom Bar

D: Reject
Tetley’sJohn SmithsBoddington’sHeinekenCarlsbergBudweiserStellaSpitfireCarlsberg ExportBeavertownBrewdogEstrellaHobgoblinDoom Bar

Name 3 different brands you personally love or admire (write in)?

Can you think of a famous person (present or past) you would like to go for a drink with and tell me the reason why?

Your friend's name (the one who will accompany you on the research)?

If you're selected, you will be asked not to drink any alcohol during the day of the research. Would you agree to this?

YesNo

Please be aware you MUST bring some kind of photo ID with your d.o.b (i.e. driving licence/passport) to the interview with you (this is to validate your age) If you don’t bring this to the research on the evening unfortunately we won’t be able to proceed with the interview. Furthermore, we will need you to sign a disclaimer to confirm you will not be needing to drive home after the interview.

Agree to bring photo ID & sign disclaimerRefuse to bring photo ID & sign disclaimer

All respondents must agree to GDPR (General Data Protection Regulations) that the information they provide to this research company is for research purposes only.  They will only be contacted for this specific project and must consent that the company will keep their basic contact information i.e., name, email, telephone numbers, gender, age, social grade, ethnicity (if provided).  This is used purely for quality control purposes and to prevent repeat attendance. All data is stored securely and not shared with any other party.

Agree to bring photo ID & sign disclaimerRefuse to bring photo ID & sign disclaimer