Children’s Beverages

We need the homework to be ready in electronic form in PowerPoint by day of group discussion.
Are you able to complete the diary in PowerPoint and are you open to share things about yourself and your environment by photos?

Yes, I have no problem with itThis could be a problem for me

What is your working status?

Entry LevelMiddle Level (e.g. Exec., Manager, Professional StaffSenior Level (e.g. Senior Exec., Manager, Director)Top Level (e.g. C-Level)UnemployedHomemakerRetiredStudentOther (e.g. self-employed)

Do you or any member of your family work in any of the following industries?

MarketingMarketing researchAdvertising, PR, PromotionsJournalismFood & beverage industryFood & beverage department storeSupermarketManufacturer, retailer, distributor or wholesaler of any beverage productsNone of these

Have you participated in any marketing research related interviews in the past
YesNo

Were you born and raised in the UK?
YesNo

What is your family situation?
Single and living alone without kidsSingle parent living with kids at homeMarried/live-in couple without kids (pre-family)Married/live-in couple with kid(s) living at home

Age of kids?

Educational qualification?

What is your household income?

Do ANY of your children have any dietary restriction, special dietary needs or allergies?
Food allergiesDietary restrictionsSpecial diet needsNone

Who decides on the brand of drinks your kids consume?
SelfSelf & other family members togetherFriendsFamily MemberOthers

Regarding the beverages your kids consume regularly, do you prefer and buy specialised kids brand products (branded and individually packaged beverages specialised for kids/products marketed towards kids)?
Yes I DoPartly yes, I buy a lot of kids specialized products but not allNo, I do not doMy kids prefer water or basic tea only

Which brands do you usually buy for your kids and do your kids consume regularly?
Choose all that apply

YazooFrijLittle JudesPip organicInnocent smoothiesAgaCapri SunFruit ShootRibenaCawston pressAlpro (if they were to have a kids product)Oatly (if they were to have a kids product)Koko (if they were to have a kids product)Rude Health (if they were to have a kids product)Almond Breeze (if they were to have a kids product)I prefer supermarket’s own label onlyOther, please specify: ___________________

Which brands do your kids consume once a week or more?
Choose all that apply
YazooFrijLittle JudesPip organicInnocent smoothiesAgaCapri SunFruit ShootRibenaCawston pressAlpro (if they were to have a kids product)Oatly (if they were to have a kids product)Koko (if they were to have a kids product)Rude Health (if they were to have a kids product)Almond Breeze (if they were to have a kids product)I prefer supermarket’s own label onlyOther, please specify: ___________________

Reject ever buying?
Choose all that apply
YazooFrijLittle JudesPip organicInnocent smoothiesAgaCapri SunFruit ShootRibenaCawston pressAlpro (if they were to have a kids product)Oatly (if they were to have a kids product)Koko (if they were to have a kids product)Rude Health (if they were to have a kids product)Almond Breeze (if they were to have a kids product)I prefer supermarket’s own label onlyOther, please specify: ___________________

From this list of statements, which one fits you the best?

Trying new products or beverages for my kids is too risky for me I prefer to stick to brands and products I know.I won't try and discover new drinks by myself. However, I like to learn from my friends or other parents about new trends and types of beverages.I like to explore and try new types of beverages for myself but also for my kids. I often get attracted by new attributes of beverages (i.e. organic, plant-based, new flavours etc.)

From this list of statements that people have used to describe themselves, how much do you agree or disagree with each one, where 1 = strongly disagree and 5 = strongly agree.

I like to keep up with today's trends
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

If asked, people would say that I am open to new ideas
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

I am curious about new developments and products on the market.
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

I am a person who likes to try different things or different ways of doing things
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

I am someone who believes in adapting to changes instead of rejecting them
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

I am a person who likes to explore new possibilities and discover new things
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

Changes and innovations are part of life, and I like to keep up with them
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

I believe that we should always look ahead and adopt innovations
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

In my circle of friends, I am usually the one who introduces new things and products (clothes, music, sports, food, activities...)
Strongly agreeAgreeNeither / norDisagreeStrongly disagree

Which of these statements represent your personality?
I am outspoken and not afraid to express my opinionI am shyI like talking to people and making new friendsI like to keep my thoughts for myselfI like sharing my opinion with othersI prefer talking one on one and not in a groupI do not have a problem talking in a group setting

Which of the following words do you think other people, e.g. your friends, relatives, would use to describe you? You can mention as many or as few as you like.

PracticalOptimisticCreativeConservativeIntelligentDown To EarthImaginativeAdventurousArtisticSeriousSociableFree ThinkingShyArticulateLiberal MindedOpinionatedModernHesitantSpontaneousOutgoingCynicalReserved

What superpower do you wish you had?

Can you name two unusual skills that you have?

You woke up one morning and it’s 2050. What would be the first thing you do?

Which group would you like to attend?
Group 1: Monday 5th November - Mixed - 5.00pmGroup 2: Tuesday 6th November - Females - 4.00pmGroup 3: Tuesday 6th November - Males - 7.00pm