Fat-Free Yoghurts

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchProduction, Manufacture of food productsProduction, Manufacture or sale of dairy productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Which of the following statements do you agree with?

I always look for the light/diet versions of food/drink
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

Most of the time I’m trying to lose weight
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I always think of the calories in what I eat
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I enjoy life and don’t worry about the future
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I have a very good sense of style
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I like to treat myself to foods that are not good for me
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I use diet food and drink products.
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

My family is more important to me than my career
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

There are not enough hours in the day to do everything
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I enjoy spending time with my family
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I am very happy with my life as it is
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I get a lot of pleasure out of food
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

I consider my diet to be very healthy
Strongly AgreeSlightly AgreeNeither agree nor disagreeSlightly disagreeStrongly disagree

Thinking now about your household food shopping, which of the following applies to you?
I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping

Which of the following supermarkets you go to most often, to do your main, weekly grocery shop?
TescoAsdaMorrisonsSainsbury’sCo-opWaitroseOther

Which of the following do you buy and eat regularly?
BreadBreakfast cerealsFresh fruitYoghurtsFruit juice

You say you buy and eat yoghurts regularly. Which of the following types of yoghurt you;

Buy and eat regularly (once a week or more often) and currently have at home
Full fatLow fatFat free/Light

Buy and eat occasionally
Full fatLow fatFat free/Light

Would not buy or eat
Full fatLow fatFat free/Light

You say you regularly buy and eat light/ fat-free yoghurts. Which of the following do you:

Personally buy and eat regularly (once a week or more often), and is currently in your fridge at home
Liberté Fat-FreeYeo Valley 0% FatMüllerlightOnken Fat-FreeWeight WatchersTotal 0%Light and FreeArla SkyrActivia 0% FatShops own labelOther

Bought and eaten once or twice in the last year
Liberté Fat-FreeYeo Valley 0% FatMüllerlightOnken Fat-FreeWeight WatchersTotal 0%Light and FreeArla SkyrActivia 0% FatShops own labelOther

Have bought and eaten in the past but not the past 12 months (lapsed)
Liberté Fat FreeYeo Valley 0% FatMüllerlightOnken Fat FreeWeight WatchersTotal 0%Light and FreeArla SkyrActivia 0% FatShops own labelOther

Don’t buy or eat, but would be open to buying/eating in the future
Liberté Fat-FreeYeo Valley 0% FatMüllerlightOnken Fat-FreeWeight WatchersTotal 0%Light and FreeArla SkyrActivia 0% FatShops own labelOther

Would never buy
Liberté Fat-FreeYeo Valley 0% FatMüllerlightOnken Fat-FreeWeight WatchersTotal 0%Light and FreeArla SkyrActivia 0% FatShops own labelOther

Do you or anyone in your household…
Have any food allergies/intolerances e.g. dairy that affects your choice of foodIs following a vegan dietFollows a restricted diet due to health reasonsNone of the above applies to me/my household

Looking at the following list of adjectives, which ones would you say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which group are you interested in attending?

Group 3: 6:00pmGroup 4: 7:45pm