Washing

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of laundry products such as powder/liquid/tablets/fabric conditionerRetail of laundry products such as powder/liquid/tablets/fabric conditionerNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am single/married/cohabiting and have no childrenI am married/cohabiting/ single and have children living at homeI am married/cohabiting and our children have left home

How old are your children?

Who is responsible for your household laundry, including the purchasing of the washing products?
I am responsible for laundry, and I make the decision on which washing products are usedSomeone else is responsible for the laundry, and they make the decision on which washing products are used

How many washes would you say you do each week?
Less than 33-5 washesMore than 5 washes

How do you do your washing?
I Hand wash everythingI go to the LaundretteI own an automatic washing machineOther

Which of the following laundry detergents you;

use regularly and currently have at home? (choose all that apply)
PersilArielSurfFairyBoldOtherShops own brand

Would never use? (choose all that apply)
PersilArielSurfFairyBoldOtherShops own brand

Which format do you use most often and currently have at home?
LiquidGelPowderTabletsCapsulesOther

Have you or anyone in your household has any skin allergies or sensitivities which affect your choice of laundry products?
YesNo

Here are some things people have said about advertising. Please state if you agree or disagree with the following statements?

I wouldn’t like advertising to disappear completely I quite enjoy them
AgreeDisagree

I usually switch over, go and do something or fast-forward through ads when they come on
AgreeDisagree

Most adverts really irritate me
AgreeDisagree

Some ads are eye-catching or clever. I can appreciate the production and styling of them
AgreeDisagree

Advertisers purposely design annoying ads so that people remember them
AgreeDisagree

Looking at the following list of adjectives, which ones would you say best describe yourself?
(choose all that apply)
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which group would you like to attend?
Group 1: 10.00am to 12.00noonGroup 2: 12.00noon to 2.00pm