Project CULTURE – MALES – LONDON -Zoom – Apogee Group Recruitment & Market Research

Please see below details of some upcoming research you may be interested in

Subject	Project CULTURE MALES ONLY – LONDON ONLY Zoom
Date	Stage 1 – ASAP Stage 2& 3 – ASAP
Times	Stage 1 – Video via Whatsapp – pay is £10 – (5 mins) Stage 2 – Zoom Interview – pay is £20 – (20 mins) Stage 3 – Video via Whatsapp – £35 – (30 mins)
Duration	55 mins
Location	ZOOM
Incentive	£65 VIA BANK TRANSFER – PAYMENT WILL BE 5-7 DAYS AFTER COMPLETION – PLEASE ONLY CHASE AFTER THEN

We are looking MALES who identify as British PAKISTANI– with at least one or both PAKISTANI. You must be 3rd / 4th Gen i.e. the UK born, and parents UK Born.

All MUST LIVE in London OR MIDLANDS. All to ASIAN culture i.e Bhangra, follow fashion bloggers and fitness and listen to mainstream radio etc

You will need to take part in ALL 3 stages – age 23-26. Working full time AND LIVE WITH PARENTS.

PLEASE ONLY APPLY FOR THESE SESSIONS IF YOU ARE AGREEING TO SHOW YOUR FACE DURING THE ZOOM GROUP SESSION – AND YOU CANNOT BE DISTRACTED BY PETS /CHILDREN ETC.

If you are interested in this project, please follow the link and submit your form and someone from the office will call if you meet the criteria.

Is your gender identity different from the gender you were assigned at birth e.g. Do you identify as transgender?
YesNoPrefer not to say

Could you please tell me if you or any members of your family or close friends have ever worked in any of the following occupations or industries?

AdvertisingJournalismMarket ResearchMarketingMediaPublic RelationsDesignFood production/sales/dieticianNone of the above

Have you ever taken part in any market research group or interview, whether online or in a venue?

YesNo

When was the last time you took part in any market research?

In the last 6 monthsLonger than 6 months ago

How many focus groups have you ever attended?

01-33 or more

If you are invited to take part in any research, do you agree to be audio or video
recorded (for market research/internal purposes only)?

YesNo

What is your current working status?
Employed - Full-timeEmployed - Part-timeSelf-employed – Full-timeSelf-employed – Part-timeSelf-employed – Zero-hours contractsHomemakerUnemployedUnable to workStudentRetiredFurloughedIn between jobs due to redundancy

Which of the following best describes your marital status?
MarriedSingleCohabiting/In a relationshipDivorcedWidow/ widower

Which of the following best describes the presence of children/life stage?
I do not have any childrenI have a child/children but they do not live with meI have a child/children living at home with meNone of the above

Which of the following best describes you?
I live alone (rented or homeowner)I live in student accommodation / hallsI live in a flat / house share (rented or owner)I live with my partnerI live with my partner and childrenI live alone with my child/childrenI live with parentsOther

You mentioned you do not live with your parents; would you say you are close to your family? If yes, how often do you see them?
Yes, I see my family at least once a weekYes, I see my family at least once a monthYes, but we don’t see them oftenNo, I am not that close to my familyOther

whereabouts do you live?

Do you have access to an unrestricted desktop or laptop with a working camera / webcam and mic that you can use for this online session?
YesNo

Do you have good internet connection at home to avoid interference during the Zoom videocall?
YesNo

Can you tell me which of the following you consider an ‘interest’ – by interest we mean something you enjoy and would take time out to do?
RadioSportListening to musicFashion/DesignBeautyFitnessLifestyleCelebritiesSocial mediaFilmTVNews/current affairsArts/Galleries/museums/cultural eventsPoliticsGamingPodcastsGoing to EventsPopular-cultureTechnology

Which of the following genres of music do you listen to….

All the time on your own/ with friends? (min. 4x per week)
PopChart music (entertaining/uplifting mainstream)GrimeGarageHip-HopBhangraBollywood‘Old-Skool’ BollywoodR&BAfro beatsAlternativeAlternative 90’s, 00’s, 10’sClassicalCountryDanceDiscoElectronicHouseIndie/Indie RockRapReggaeSkaSoul/funkWorld musicJazzOther

All the time on with your family? (min. 4x per week)
PopChart music (entertaining/uplifting mainstream)GrimeGarageHip-HopBhangraBollywood‘Old-Skool’ BollywoodR&BAfro beatsAlternativeAlternative 90’s, 00’s, 10’sClassicalCountryDanceDiscoElectronicHouseIndie/Indie RockRapReggaeSkaSoul/funkWorld musicJazzOther

Very regularly on your own/ with friends? (min. 2x per week)
PopChart music (entertaining/uplifting mainstream)GrimeGarageHip-HopBhangraBollywood‘Old-Skool’ BollywoodR&BAfro beatsAlternativeAlternative 90’s, 00’s, 10’sClassicalCountryDanceDiscoElectronicHouseIndie/Indie RockRapReggaeSkaSoul/funkWorld musicJazzOther

Very regularly on with your family? (min. 2x per week)
PopChart music (entertaining/uplifting mainstream)GrimeGarageHip-HopBhangraBollywood‘Old-Skool’ BollywoodR&BAfro beatsAlternativeAlternative 90’s, 00’s, 10’sClassicalCountryDanceDiscoElectronicHouseIndie/Indie RockRapReggaeSkaSoul/funkWorld musicJazzOther

Regularly on your own/ with friends? (min. 1x per week)
PopChart music (entertaining/uplifting mainstream)GrimeGarageHip-HopBhangraBollywood‘Old-Skool’ BollywoodR&BAfro beatsAlternativeAlternative 90’s, 00’s, 10’sClassicalCountryDanceDiscoElectronicHouseIndie/Indie RockRapReggaeSkaSoul/funkWorld musicJazzOther

Regularly on with your family? (min. 1x per week)
PopChart music (entertaining/uplifting mainstream)GrimeGarageHip-HopBhangraBollywood‘Old-Skool’ BollywoodR&BAfro beatsAlternativeAlternative 90’s, 00’s, 10’sClassicalCountryDanceDiscoElectronicHouseIndie/Indie RockRapReggaeSkaSoul/funkWorld musicJazzOther

About the types of music you listen to; Which of the following genres are your top 5 favourites? From the list below
Pop
Chart music
Grime
Garage
Hip-Hop
Bhangra
Bollywood
‘Old-Skool’ Bollywood
R&B
Afro beats
Alternative
Alternative 90’s, 00’s, 10’s
Classical
Country
Dance
Disco
Electronic
House
Indie/Indie Rock
Rap
Reggae
Ska
Soul/funk
World music
Jazz

(pick 5 in order of preference)

From the following list of Radio stations, please can you tell me which stations you listen to…
All the time on your own/ with friends? (min. 4x per week)
AbsoluteAbsolute Classic RockBBC Asian NetworkBBC Radio 1BBC Radio 1XtraBBC Radio 2BBC Radio 3BBC Radio 4BBC Radio 4 ExtraBBC Radio 5LiveBBC Radio 6 MusicBoiler RoomCapitalCapital XtraHeartKissKiss FreshKisstoryNTSPlanet RockRadarRadio XRinse FMVirginWorldwide RadioApple Music 1Sunrise Radio1458 Lyca Rad1035 Dilse RadioRadio XLAsian Sound

All the time on with your family? (min. 4x per week)
AbsoluteAbsolute Classic RockBBC Asian NetworkBBC Radio 1BBC Radio 1XtraBBC Radio 2BBC Radio 3BBC Radio 4BBC Radio 4 ExtraBBC Radio 5LiveBBC Radio 6 MusicBoiler RoomCapitalCapital XtraHeartKissKiss FreshKisstoryNTSPlanet RockRadarRadio XRinse FMVirginWorldwide RadioApple Music 1Sunrise Radio1458 Lyca Rad1035 Dilse RadioRadio XLAsian Sound

Very regularly on your own/ with friends? (min. 2x per week)
AbsoluteAbsolute Classic RockBBC Asian NetworkBBC Radio 1BBC Radio 1XtraBBC Radio 2BBC Radio 3BBC Radio 4BBC Radio 4 ExtraBBC Radio 5LiveBBC Radio 6 MusicBoiler RoomCapitalCapital XtraHeartKissKiss FreshKisstoryNTSPlanet RockRadarRadio XRinse FMVirginWorldwide RadioApple Music 1Sunrise Radio1458 Lyca Rad1035 Dilse RadioRadio XLAsian Sound

Very regularly on with your family? (min. 2x per week)
AbsoluteAbsolute Classic RockBBC Asian NetworkBBC Radio 1BBC Radio 1XtraBBC Radio 2BBC Radio 3BBC Radio 4BBC Radio 4 ExtraBBC Radio 5LiveBBC Radio 6 MusicBoiler RoomCapitalCapital XtraHeartKissKiss FreshKisstoryNTSPlanet RockRadarRadio XRinse FMVirginWorldwide RadioApple Music 1Sunrise Radio1458 Lyca Rad1035 Dilse RadioRadio XLAsian Sound

Rarely? (1x per month)
AbsoluteAbsolute Classic RockBBC Asian NetworkBBC Radio 1BBC Radio 1XtraBBC Radio 2BBC Radio 3BBC Radio 4BBC Radio 4 ExtraBBC Radio 5LiveBBC Radio 6 MusicBoiler RoomCapitalCapital XtraHeartKissKiss FreshKisstoryNTSPlanet RockRadarRadio XRinse FMVirginWorldwide RadioApple Music 1Sunrise Radio1458 Lyca Rad1035 Dilse RadioRadio XLAsian Sound

Never? (less than 1x per month)
AbsoluteAbsolute Classic RockBBC Asian NetworkBBC Radio 1BBC Radio 1XtraBBC Radio 2BBC Radio 3BBC Radio 4BBC Radio 4 ExtraBBC Radio 5LiveBBC Radio 6 MusicBoiler RoomCapitalCapital XtraHeartKissKiss FreshKisstoryNTSPlanet RockRadarRadio XRinse FMVirginWorldwide RadioApple Music 1Sunrise Radio1458 Lyca Rad1035 Dilse RadioRadio XLAsian Sound

You mentioned you listened to BBC 5 Live; what spot to you follow on 5 live?

About the following music platforms; how often do you use them for streaming music/ shared paylists?
All the time? (min. 4x per week)
Apple MusicSoundcloudYouTubeSpotifyOther

Regularly? (min. 1x per week)
Apple MusicSoundcloudYouTubeSpotifyOther

Rarely? (1x per month)
Apple MusicSoundcloudYouTubeSpotifyOther

Never? (less than 1x per month)
Apple MusicSoundcloudYouTubeSpotifyOther

You mentioned you have a Spotify and/or Apple Music account, is this a Family account?
YesNo

About YouTube in particular, what do you use the platform for? And how often?
All the time? (min. 4x per week)
Discovering new musicTo follow influencers, e.g. beauty, fashionWatch cooking videosWatch filmsOther

Regularly? (min. 1x per week)
Discovering new musicTo follow influencers, e.g. beauty, fashionWatch cooking videosWatch filmsOther

Rarely? (1x per month)
Discovering new musicTo follow influencers, e.g. beauty, fashionWatch cooking videosWatch filmsOther

Never? (less than 1x per month)
Discovering new musicTo follow influencers, e.g. beauty, fashionWatch cooking videosWatch filmsOther

You mentioned you use YouTube to discover new music, please can you tell me which genre(s) of music you’re talking about?
PopChart musicGrimeGarageHip-HopBhangraBollywood‘Old-Skool’ BollywoodR&BAfro beatsAlternativeAlternative 90’s, 00’s, 10’sClassicalCountryDanceDiscoElectronicHouseIndie/Indie RockRapReggaeSkaSoul/funkWorld musicJazz

about the TV you watch, which platforms do you use, and how often?
All the time? (min. 4x per week)
NetflixAmazon PrimeITVC4 (channel 4)E4Sky GoBBC OneBBC TwoBBC FouriPlayerITVITV HubChannel 4All 4Channel 5SkyNow TVNetflixAmazon PrimeDisney Plus

Regularly? (min. 1x per week)
NetflixAmazon PrimeITVC4 (channel 4)E4Sky GoBBC OneBBC TwoBBC FouriPlayerITVITV HubChannel 4All 4Channel 5SkyNow TVNetflixAmazon PrimeDisney Plus

Rarely? (1x per month)
NetflixAmazon PrimeITVC4 (channel 4)E4Sky GoBBC OneBBC TwoBBC FouriPlayerITVITV HubChannel 4All 4Channel 5SkyNow TVNetflixAmazon PrimeDisney Plus

Never? (less than 1x per month)
NetflixAmazon PrimeITVC4 (channel 4)E4Sky GoBBC OneBBC TwoBBC FouriPlayerITVITV HubChannel 4All 4Channel 5SkyNow TVNetflixAmazon PrimeDisney Plus

Would never consider
NetflixAmazon PrimeITVC4 (channel 4)E4Sky GoBBC OneBBC TwoBBC FouriPlayerITVITV HubChannel 4All 4Channel 5SkyNow TVNetflixAmazon PrimeDisney Plus

what genre of TV do you watch on those platforms?
Netflix
DramaComedyLive TV e.g. SportsSoapsUK entertainment shows e.g. GoggleboxSitcomsTrue crimeBollywood/ Asian ContentArtsDramaFactual entertainment showsFantasy/Science FictionHigh-quality, immersive and educational contentLegalNews/politicsReality TVOther

Amazon Prime
DramaComedyLive TV e.g. SportsSoapsUK entertainment shows e.g. GoggleboxSitcomsTrue crimeBollywood/ Asian ContentArtsDramaFactual entertainment showsFantasy/Science FictionHigh-quality, immersive and educational contentLegalNews/politicsReality TVOther

ITV
DramaComedyLive TV e.g. SportsSoapsUK entertainment shows e.g. GoggleboxSitcomsTrue crimeBollywood/ Asian ContentArtsDramaFactual entertainment showsFantasy/Science FictionHigh-quality, immersive and educational contentLegalNews/politicsReality TVOther

C4
DramaComedyLive TV e.g. SportsSoapsUK entertainment shows e.g. GoggleboxSitcomsTrue crimeBollywood/ Asian ContentArtsDramaFactual entertainment showsFantasy/Science FictionHigh-quality, immersive and educational contentLegalNews/politicsReality TVOther

E4
DramaComedyLive TV e.g. SportsSoapsUK entertainment shows e.g. GoggleboxSitcomsTrue crimeBollywood/ Asian ContentArtsDramaFactual entertainment showsFantasy/Science FictionHigh-quality, immersive and educational contentLegalNews/politicsReality TVOther

Sky Go
DramaComedyLive TV e.g. SportsSoapsUK entertainment shows e.g. GoggleboxSitcomsTrue crimeBollywood/ Asian ContentArtsDramaFactual entertainment showsFantasy/Science FictionHigh-quality, immersive and educational contentLegalNews/politicsReality TVOther

BBC iPlayer
DramaComedyLive TV e.g. SportsSoapsUK entertainment shows e.g. GoggleboxSitcomsTrue crimeBollywood/ Asian ContentArtsDramaFactual entertainment showsFantasy/Science FictionHigh-quality, immersive and educational contentLegalNews/politicsReality TVOther

You mention you watch live TV; on average, how often do you watch it?
All the time? (min. 4x per week)Very regularly? (min. 2x per week)Regularly? (min. 1x per week)Rarely? (1x per month)Never? (less than 1x per month)

From the following list of statements, please can you tell me which you agree or disagree with?

Agree
I’m ambitious and want to achieve a lot in lifeEducation is important to me and my greatest achievement in life so far is getting good grades in school and going to universityI want to make my parents proudListening to Asian music makes me feel connected to my rootsI use social media daily to keep up with friends and family, especially Instagram and FacebookI love spending time with my friends and have a busy social lifeMy favourite type of music is high energy with ‘big beats’My family are very important to me and I love spending time with themI’m excited to start a family of my own one day, but I’m worried about providing for themMy family and I listen to Asian music (eg. Bollywood, Bhangra) togetherI couldn’t live without my phoneI regularly use social media – especially Instagram – and love following celebrities, fashion, beauty and fitness bloggersI keep up to date with entertainment newsI often struggle to keep up to date with political news and current affairsI enjoy music, but am not a fanaticMy families culture and traditions are very important to me, but I consider myself more liberal than my parentsI enjoy listening to commercial radio for uplifting and entertaining musicFamily is very important to me and I want to give back to my parents for all the opportunities they gave meI enjoy listening to nostalgic music (radio and playlists) with my familyI use Facebook daily to keep up with friends and familyI want to pass on my love for Bollywood / Bhangra and Asian culture to my child(ren)I am interested in cooking, film and TV

Disagree
I’m ambitious and want to achieve a lot in lifeEducation is important to me and my greatest achievement in life so far is getting good grades in school and going to universityI want to make my parents proudListening to Asian music makes me feel connected to my rootsI use social media daily to keep up with friends and family, especially Instagram and FacebookI love spending time with my friends and have a busy social lifeMy favourite type of music is high energy with ‘big beats’My family are very important to me and I love spending time with themI’m excited to start a family of my own one day, but I’m worried about providing for themMy family and I listen to Asian music (eg. Bollywood, Bhangra) togetherI couldn’t live without my phoneI regularly use social media – especially Instagram – and love following celebrities, fashion, beauty and fitness bloggersI keep up to date with entertainment newsI often struggle to keep up to date with political news and current affairsI enjoy music, but am not a fanaticMy families culture and traditions are very important to me, but I consider myself more liberal than my parentsI enjoy listening to commercial radio for uplifting and entertaining musicFamily is very important to me and I want to give back to my parents for all the opportunities they gave meI enjoy listening to nostalgic music (radio and playlists) with my familyI use Facebook daily to keep up with friends and familyI want to pass on my love for Bollywood / Bhangra and Asian culture to my child(ren)I am interested in cooking, film and TV

about social media platforms, from the following list, please can you tell me which..
All the time? (min. 2x per day)
YouTubeInstagramTikTokSnapchatFacebookTwitterWhatsApp

Regularly? (min. 4x per week)
YouTubeInstagramTikTokSnapchatFacebookTwitterWhatsApp

Rarely? (2x per month)
YouTubeInstagramTikTokSnapchatFacebookTwitterWhatsApp

Never? (less than 1x per month)
YouTubeInstagramTikTokSnapchatFacebookTwitterWhatsApp

Would never consider
YouTubeInstagramTikTokSnapchatFacebookTwitterWhatsApp

What are you main motivations for using these social media platforms?
To keep in touch with friends/familyTo share posts/photos/videosTo keep up to date with entertainment newsTo keep up to date with news and current affairsTo find out about events and new information on music and popular cultureTo share my thoughts/ideas on musicTo keep up to date and informed on the things they are interested in, rather than a purely ‘social’ toolTo keep up to date with bloggers, influencers (eg beauty, fitness etc)Finding memes, gifs, jokesOther

can you give us examples of who you follow / what you share based on your answers from previous question

From this list of news resources, please can you tell me how often you engage with follow…
All the time? (min. 2x per day)
BBC NewsDaily ExpressDaily MailDaily StarMetroThe EconomistThe GuardianThe MirrorThe New YorkerThe ObserverThe SunThe TimesBuzzFeedRefinery29

Regularly? (min. 4x per week)
BBC NewsDaily ExpressDaily MailDaily StarMetroThe EconomistThe GuardianThe MirrorThe New YorkerThe ObserverThe SunThe TimesBuzzFeedRefinery29

Rarely? (2x per month)
BBC NewsDaily ExpressDaily MailDaily StarMetroThe EconomistThe GuardianThe MirrorThe New YorkerThe ObserverThe SunThe TimesBuzzFeedRefinery29

Never? (less than 1x per month)
BBC NewsDaily ExpressDaily MailDaily StarMetroThe EconomistThe GuardianThe MirrorThe New YorkerThe ObserverThe SunThe TimesBuzzFeedRefinery29

Would never consider
BBC NewsDaily ExpressDaily MailDaily StarMetroThe EconomistThe GuardianThe MirrorThe New YorkerThe ObserverThe SunThe TimesBuzzFeedRefinery29

from the following types of news / stories, please can you tell me which you are

Interested in and regularly read?
Arts/cultureCelebrity cultureEventsFinanceLatest big news headlinesLocal newsNews around the world

You would never consider reading about?
Arts/cultureCelebrity cultureEventsFinanceLatest big news headlinesLocal newsNews around the world

You mentioned you were interested in world news; would you say you were especially interested in Pakistani news?
YesNo