Project SAUCE – UK WIDE / OUTER LONDON Zoom (Zones 5 + no inner London Zones)

What is your working status?

Full TimePart TimeUnemployedStudent

What is your life stage?

I am single and never had / not yet had childrenI am married or living as part of a couple, and never had/ not yet had childrenI am single and I have one or more children aged 0-11 living at home with meI am married or part of a couple and I have one or more children aged 0-11 living at home with meI am single and have one or more children aged 12-16 living at home with meI am married or part of a couple and have one or more children aged 12-16 living at home with meI have one or more children who have left home, at least partially, but they remain financially dependent upon me (e.g. away at university)I have children, but they are now grown up and no longer financially dependent / living at homeNone of the above statements apply to me

Do you or any member of your family or close friends work in any of these areas?

Advertising/sales promotion/designCateringJournalismMarketing/market researchNew product developmentPublic relationsAlcohol manufacture and/or distributionTV/Radio/PressCar industryEngineering companyTeachingNone of these

Have you participated in any market research studies in the last three months?

YesNo

For all those that have children, how old are your children?

Who is generally involved in the decision-making and purchasing of food and drink products for your household?
Only meMainly meShared equally between me and someone elseMainly someone elseAlways someone else

Do you or any members of your household have any serious allergies? (e.g. nuts, milk, wheat, yeast)?
YesNo

Do you or any members of your household have any serious medical conditions that restrict what you can eat?
YesNo

Cooking the main meal for the household, who is responsible for this?
I am usually responsibly for the cookingWe cook together and/or share the responsibility for cookingI am not usually responsible/never responsible for cooking

Which of the following statements, best describes the way you cook at home?
I only cook from scratchI cook from scratch a lot, but I also use some convenience cooking products like sauces, pastes and meal kits sometimesI tend to use convenience cooking products when making most mealsI always/ generally use convenience cooking products

Which of the following cuisines do personally cook for your household?
MexicanItalianTraditional British (roast dinner, fish and chips, British pies, etc)IndianPakistaniSri LankanChineseThaiJapaneseCaribbean

You mentioned that you do not currently cook Indian cuisines, why is that?
I personally/those in my household do not like Indian cuisine.I/ those in my household do like Indian cuisine, but we don’t currently cook it (but I am open to cooking it)N/A

You mentioned you are open to cooking Indian cuisine. Which of the following Indian cooking products, if any, would you consider buying and using to prepare Indian meals at home?
(CAN MULTICODE)

Cooking curry sauces in jars/pouchesIndian Spice pastes or marinadesIndian Chutneys/picklesMeal kitsNaansPappadumsNone of these / I would only make/cook from scratchI already buy one or more of these products currently

Which of the following brands would you be open to purchasing Indian cooking products from in the future?
(CAN MULTICODE)
Sharwood’sLloyd GrossmanPatak’sThe Spice TailorStreet KitchenKohinoorGeeta’sHungry ElephantSeeds of ChangeMeridanHoly CowThe Bay TreeThe Curry Sauce CoHearty Sauce CoNone, only supermarket own

Where do you fit on the following spectrums regarding your current food shopping habits?

I only buy products that are on sale or on promotion vs I only buy products at their standard price
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Price is the most important factor in any purchase vs Quality and brand are the most important factors in any purchase
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You mentioned you cook Indian cuisine. Which of the following Indian cooking products, if any, do you buy and use when preparing Indian meals at home?
Cooking curry sauces in jars/pouchesIndian Spice pastes or marinadesIndian Chutneys/picklesMeal kitsNaansPappadumsNone of these / I would only make/cook from scratch

You mentioned you use Indian cooking products, which of the following brands are:

Have you bought in the last 12mths specifically

Sharwood’sLloyd GrossmanPatak’sThe Spice TailorStreet KitchenKohinoorGeeta’sHungry ElephantSeeds of ChangeMeridanHoly CowThe Bay TreeThe Curry Sauce CoHearty Sauce CoSupermarket own brand.None

Have you not bought in the last 12mths specifically
Sharwood’sLloyd GrossmanPatak’sThe Spice TailorStreet KitchenKohinoorGeeta’sHungry ElephantSeeds of ChangeMeridanHoly CowThe Bay TreeThe Curry Sauce CoHearty Sauce CoSupermarket own brand.None

Are you open to buying in the future?
Sharwood’sLloyd GrossmanPatak’sThe Spice TailorStreet KitchenKohinoorGeeta’sHungry ElephantSeeds of ChangeMeridanHoly CowThe Bay TreeThe Curry Sauce CoHearty Sauce CoSupermarket own brand.None

You would never consider buying
Sharwood’sLloyd GrossmanPatak’sThe Spice TailorStreet KitchenKohinoorGeeta’sHungry ElephantSeeds of ChangeMeridanHoly CowThe Bay TreeThe Curry Sauce CoHearty Sauce CoSupermarket own brand.None

about brands mentioned and any other Indian cooking brands, which if any, have you bought the following products from in the last 12 months?

Cooking sauces

Spice pastes

Meal kits

Naans

Pappadums

Chutneys & Pickles

Oven bakes

Do you have access to a laptop/desktop computer with a stable internet connection?
YesNo

The interview will take place via a remote conference. This will be an audio call and will involve sharing our screen with you (however you won’t need to share your screen, just us sharing with you). Are you comfortable with using and downloading Zoom or Microsoft Teams to facilitate this?
YesNo

Which Session
Tuesday 25th 2:15-3:15pmWednesday 11:15am-12:1512:15-1:15pm2:45 pm - 3:45pm