Supermarket Shopping – Healthy Kids

Gender
MaleFemale

SELECT ETHINIC ORIGIN
White BritishWhite otherBlack CaribbeanBlack AfricanBlack otherIndianPakistaniBangladeshiAsian otherChineseWhite & Black CaribbeanWhite & Black AfricanWhite & AsianOther

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

How many times have you taken part in a market research group discussion/depth interview?

None1 to 34 to 6More than 6

What subjects have you been interviewed on before?

What is your working status?

Full timePart-timeUnemployedNot working

What is your family status?

Pre-family, no kidsYoung Family, kids under 10Older Family, kids 11+Empty nester, kids left home

Do you or any of your friends/relatives, work or have ever worked in any of the following trades/professions or for any companies mentioned here?

Market ResearchMarketingJournalismAdvertisingPublic RelationsGrocery Store/SupermarketProduction, distribution, sale, marketing of baby products/baby foodsNone of these

Are you the person responsible for the grocery shopping for your household?

Yes, solelyYes, jointlyNo

Who is responsible for cooking for your family?

Me, solelyMe mostly, others sometimesSomeone else mostly, not me

How do you shop for groceries?

In storeOnlineBoth

a) Which of these stores do you use for your MAIN grocery shop (at least every 2 weeks)?

AldiAsdaCo-opIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods MarketOther supermarketOther convenience store

b) Which of these stores do you use OCCASIONALLY (at least once a month) or for top up shopping? – Tick as many as you need.

AldiAsdaCo-opIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods MarketOther supermarketOther convenience store

c) And are there any stores where you would NEVER consider shopping? – Tick as many as you need.

AldiAsdaCo-opIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods MarketOther supermarketOther convenience store

Do you have any children living at home aged between 2 and 15?

YesNo

Thinking about parenting, do you agree or disagree with the following?

Agree

Having a strict routine (e.g. around sleeping & feeding) is important to meI tend to just go with the flow as long as my child is happyI’m quite relaxed when it comes to parentingI find there are times when being a mum can be quite stressfulI think I’m quite a confident mum and friends often ask me for adviceI often ask for advice from my friends and family as I often worry I’m not doing the right thingI stick to children’s brands I know and trustI like to try new and different children’s productsI like to feel in control as a parent as it means I am always preparedI look for advice from online sources e.g. forums, netmums, etc.

Neither Agree nor Disagree

Having a strict routine (e.g. around sleeping & feeding) is important to meI tend to just go with the flow as long as my child is happyI’m quite relaxed when it comes to parentingI find there are times when being a mum can be quite stressfulI think I’m quite a confident mum and friends often ask me for adviceI often ask for advice from my friends and family as I often worry I’m not doing the right thingI stick to children’s brands I know and trustI like to try new and different children’s productsI like to feel in control as a parent as it means I am always preparedI look for advice from online sources e.g. forums, netmums, etc.

Disagree

Having a strict routine (e.g. around sleeping & feeding) is important to meI tend to just go with the flow as long as my child is happyI’m quite relaxed when it comes to parentingI find there are times when being a mum can be quite stressfulI think I’m quite a confident mum and friends often ask me for adviceI often ask for advice from my friends and family as I often worry I’m not doing the right thingI stick to children’s brands I know and trustI like to try new and different children’s productsI like to feel in control as a parent as it means I am always preparedI look for advice from online sources e.g. forums, netmums, etc.

Which of the following brands of food products do you buy for your children?

Branded children’s products (e.g. Heinz, Walkers, Organix)

RegularlyOccasionallyNever

Supermarket own label (Tesco, M&S, Asda, Lidl etc.)

RegularlyOccasionallyNever

Are your children healthy with NO special feeding requirements or allergies?

YesNo

a) Out of the following statements, which 2 do you identify most with?

NURTURING THE FAMILY – Despite being busy I will always make time to prepare a home-cooked meal for the family as this is a special time of the dayCAREFULLY CRAFTED – Having people over for dinners is something which I love to do, and I will prepare food from scratch with high quality ingredients to make the perfect mealHIGHWAY TO HEALTH – As I am busy, I want to prepare quick and cheap meals that are still healthy and not from frozenPROPER START – I think breakfast is the most important meal of the day as I want to get off on a good startFAST FAMILY FOOD – Despite wanting to cook from scratch, I don’t have the time, so usually end up using convenient options

b) Of the 2 you’ve chosen, which do you most identify with?

NURTURING THE FAMILY – Despite being busy I will always make time to prepare a home-cooked meal for the family as this is a special time of the dayCAREFULLY CRAFTED – Having people over for dinners is something which I love to do, and I will prepare food from scratch with high quality ingredients to make the perfect mealHIGHWAY TO HEALTH – As I am busy, I want to prepare quick and cheap meals that are still healthy and not from frozenPROPER START – I think breakfast is the most important meal of the day as I want to get off on a good startFAST FAMILY FOOD – Despite wanting to cook from scratch, I don’t have the time, so usually end up using convenient options

If you were in a group discussion with people you had not met before, how do you think you'd feel and behave?

I find it easy to talkI am happy talking to people I haven’t met beforeI sometimes feel intimidated by strangers, and sometimes find I don’t know what to sayI sometimes feel uncomfortable and anxious in the company of new peopleI’d switch off if I found it boring

Tell us about a new product you’ve seen in a supermarket recently and why you liked/dislike?

Which group would you like to attend?

Group 2: Infant Children - 5:30pmGroup 8: Older Children - 7:45pm