OVERALL SHOPPING EXPERIENCE Morrison’s Stratford

PLEASE CLICK TO SELECT ETHNICITYBritishIrishEuropeanAny other white backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianIndianPakistaniBangladeshiChineseAny other Asian backgroundBlack or Black BritishCaribbeanAfricanAny other Black background

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingAnyone connected to supermarketsNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 to 12 monthsOver 12 monthsNever

Are you currently;
Cohabiting/married/single without children (up to the age of 45yrs )Cohabiting/married/single with children under 10 years living at homeCohabiting/married/single with children aged between 11 – 18 living at homeCohabiting/married/single and children have left home (age 45-64yrs)Seniors and no children in household (aged 65+yrs)

What is your working status?

In full/part time educationWorking full timeWorking part-timeHomemakerRetiredUnemployed

How many people live in your household (including yourself)?

Looking at these statements, which one best applies to you?

I am solely responsible for the food shopping in our householdI am jointly responsible for the food shopping in our householdSomeone else is solely responsible for the food shopping in our household

Have you or any close family or friends ever worked for Morrison's, either in Stratford or elsewhere?
YesNo

When did you last visit the Stratford branch of Morrison's?

In the last weekIn the last two weeksIn the last monthIn the last 3 monthsLonger than 3 months

How often do you shop in the Stratford branch of Morrison's?

RarelyOccasionallyRegularly/often

Roughly how much of your grocery shopping budget do you spend in the Stratford branch of Morrison's?

Less than 5%5% to 14%15% to 49%More than 50%

Why is the Morrison's Stratford the secondary supermarket you shop at?

What is your religion?

Church Of EnglandCatholicOther ChristianMuslimHinduBuddhistJewishOtherNone

If you were to be a colour, what colour would you be and why?

Which of the following words you think other people, e.g. your friends, relatives, colleagues etc., would use to describe you? You can mention as many or as few as you like.

PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED

Which group would you like to attend?

Group 1: 10.0am to 11.30amGroup 2: 2.00pm to 3.30pm