Respondents

If you would like to join our database of people and be invited to take part in market research, why not take a moment to register?

Focus groups

We recruit respondents/participants to take part in focus groups. These are small discussion groups using carefully selected participants to match clients specification – usually a small but representative sample of people.

The focus groups are usually held at market research facilities. They include a facilitator who is called a Moderator and respondents/participants, for example, 4 to 12 people who have met the client’s criteria.

Sessions vary in length but typically last around two hours.

As a thank you for your participation, you are given an incentive to cover the cost of transport and your time. This is usually paid in cash and can vary from £20 to £150 depending on the type of research. Generally the discussion is a part in the development of a new product or service.

If you want to participate in a focus group, we have a registration process. We ask for some personal data to ensure that we only contact you for relevant focus groups. We never use your details in any other way or pass them on to other organisations and adhere closely to the Data Protection Act and rules and guidelines laid down by the Market Research Society.

Reasons why should you become a respondent?

It’s great fun and you can meet new people.
It’s a chance to have your say about new products.
You get paid for your time – and contribute to future products or services.
There’s no cost implication for you – registration is free and we do not use premium line telephone numbers.

What we Expect from our Respondents

Once you have registered for a project, we will then select respondents for a project and you will be called to go through a screening process. This is what we do: When we receive a project we may use a number of methods to notify you of a prospective research study,

Initial Selection

We will search our databases for people that meet the criteria that the project requires. We may email you or call you to ask a series of questions to determine if you meet the selection criteria set by our client in relation to the product or service that our client wishes to research.

General Email Release

We send these emails out with details of the research and a short overview of the type of people that we are looking to interview. If you feel you qualify and are available to take part then Register via the Register link in the email to complete a short pre-screener online.

This online screener will ask a few questions to determine your suitability. If possible we will tell you at this stage if you do not qualify but it is not always possible until we view your answers. If you do not qualify but know someone that does then by all means forward your email alert to them as they may be interested.

When we receive your pre screener answers If we feel you would be suitable we will then contact you usually by phone to confirm your details and complete a full questionnaire to determine your suitability and availability.

If you do qualify, we will then invite you to attend a specific location, on a specific day for a specific time and for a specific incentive payment.

Remember you are under no obligation to attend any activity so don’t feel that you have to accept every invitation. In fact, we would rather you declined immediately rather than accept and have to cancel at a later time. If you are able to attend we will confirm you for the project immediately and reconfirm your attendance within 24 hours prior to the actual research appointment. You will be expected to be at the venue 10 minutes prior to the appointed time. If you are late there is every chance that you not be admitted to the research and therefore you will not receive any incentive.